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    <loc>https://www.missingsalmonalliance.org/news/nbspnew-angling-trust-report-reveals-pollution-threatening-uk-rivers-and-wild-salmon</loc>
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    <loc>https://www.missingsalmonalliance.org/news/annual-salmon-count-shows-record-low-numbers-of-fish-for-a-second-consecutive-year</loc>
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      <image:title>News &amp; Initiatives - Annual salmon count shows record low numbers of fish for a second consecutive year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.missingsalmonalliance.org/news/operation-salmo-helps-close-the-net-on-salmon-crime</loc>
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    <lastmod>2025-10-22</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/collaboration-is-key-to-stop-the-extinction-of-wild-atlantic-salmon</loc>
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      <image:title>News &amp; Initiatives - Collaboration is key to stop the extinction of wild Atlantic salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Collaboration is key to stop the extinction of wild Atlantic salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.missingsalmonalliance.org/news/rivers-trust-ceo-completes-ultra-run-for-endangered-atlantic-salmon</loc>
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    <lastmod>2025-09-30</lastmod>
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      <image:title>News &amp; Initiatives - Rivers Trust CEO completes ultra run for Endangered Atlantic salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmon-breed-in-river-don-for-first-time-in-over-200-years</loc>
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    <lastmod>2025-08-25</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/gwct-publish-2024-salmon-monitoring-amp-fisheries-research-review</loc>
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    <lastmod>2025-08-11</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/small-changes-big-impact-fisheries-management-scotland-releases-new-catch-and-release-best-practice-film</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/sonar-imaging-systems-transforming-salmon-counts-and-supporting-restoration-efforts</loc>
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    <lastmod>2025-07-23</lastmod>
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      <image:title>News &amp; Initiatives - Sonar imaging systems transforming salmon counts and supporting restoration efforts - Make it stand out</image:title>
      <image:caption>Project Laxford and Project Deveron both employ state-of-the-art ARIS (Adaptive Resolution Imaging Sonar) fish counters. The information they record, combined with data modelling techniques, enables accurate counts of their entire adult salmon runs to be produced. This image shows a group of returning Laxford salmon as seen on an ARIS camera.</image:caption>
    </image:image>
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      <image:title>News &amp; Initiatives - Sonar imaging systems transforming salmon counts and supporting restoration efforts - Make it stand out</image:title>
      <image:caption>A group of returning adult salmon identified on an ARIS camera.</image:caption>
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    <lastmod>2025-07-17</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/project-deveron-dam-removal</loc>
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    <lastmod>2025-07-08</lastmod>
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      <image:title>News &amp; Initiatives - Project Deveron dam removal fully reopens 11km tributary for the first time in 150 years - Make it stand out</image:title>
      <image:caption>Water flows freely again for the first time since the 1870s as the decrepit Mill of Eden weir on the King Edward tributary is removed, granting unhindered passage for wild Atlantic salmon, trout, eels and other aquatic wildlife to over 11km of habitat.</image:caption>
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      <image:title>News &amp; Initiatives - Project Deveron dam removal fully reopens 11km tributary for the first time in 150 years</image:title>
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    <image:image>
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      <image:title>News &amp; Initiatives - Project Deveron dam removal fully reopens 11km tributary for the first time in 150 years</image:title>
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    <lastmod>2025-06-16</lastmod>
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    <lastmod>2025-06-16</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/government-announces-proposed-ban-on-bottom-trawling-in-41-marine-protected-areas-angling-trust-response</loc>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-02</lastmod>
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      <image:title>News &amp; Initiatives - Working together along our rivers to save our salmon - Make it stand out</image:title>
      <image:caption>Electro-fishing on the River Frome</image:caption>
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    <lastmod>2025-05-14</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/wild-salmon-connections-highlights</loc>
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    <lastmod>2025-04-28</lastmod>
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    <lastmod>2025-04-11</lastmod>
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    <lastmod>2024-11-06</lastmod>
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      <image:title>News &amp; Initiatives - The Call for Clean Water</image:title>
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      <image:title>News &amp; Initiatives - The Call for Clean Water</image:title>
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      <image:title>News &amp; Initiatives - The Call for Clean Water</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/a-leap-forward-for-salmon-research</loc>
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    <lastmod>2024-11-06</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/annual-salmon-count-shows-lowest-number-of-juveniles-for-more-than-20-years</loc>
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    <lastmod>2024-10-17</lastmod>
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      <image:title>News &amp; Initiatives - Annual Salmon Count Shows Lowest Number of Juveniles for More Than 20 Years - Make it stand out</image:title>
      <image:caption>Image: Game &amp; Wildlife Conservation Trust</image:caption>
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      <image:title>News &amp; Initiatives - Annual Salmon Count Shows Lowest Number of Juveniles for More Than 20 Years</image:title>
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      <image:title>News &amp; Initiatives - Annual Salmon Count Shows Lowest Number of Juveniles for More Than 20 Years</image:title>
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  </url>
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    <loc>https://www.missingsalmonalliance.org/news/anglers-force-nuclear-industry-to-reveal-its-environmental-impact</loc>
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    <lastmod>2024-10-10</lastmod>
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      <image:title>News &amp; Initiatives - Anglers Force Nuclear Industry To Reveal Its Environmental Impacts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.missingsalmonalliance.org/news/migration-story-a-salmon-inspired-poem</loc>
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    <lastmod>2024-10-10</lastmod>
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    <loc>https://www.missingsalmonalliance.org/news/save-our-salmon-game-wildlife-conservation-trust-appealtake-part-in-the-big-river-watch-and-help-survey-your-river-6th-12th-september-2024-jc2c5</loc>
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    <lastmod>2024-09-10</lastmod>
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      <image:title>News &amp; Initiatives - Save Our Salmon Appeal - Make it stand out</image:title>
      <image:caption>Image: Game &amp; Wildlife Conservation Trust</image:caption>
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  <url>
    <loc>https://www.missingsalmonalliance.org/news/take-part-in-the-big-river-watch-and-help-survey-your-river-6th-12th-september-2024</loc>
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    <lastmod>2024-08-20</lastmod>
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      <image:title>News &amp; Initiatives - Take Part in the Big River Watch and Help Survey Your River: 6th - 12th September 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1d817fd8-01d5-4d1a-b522-85d0419c1164/How+to+Big+River+Watch.png</image:loc>
      <image:title>News &amp; Initiatives - Take Part in the Big River Watch and Help Survey Your River: 6th - 12th September 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fish-legal-calls-msa-supporters-to-urge-new-government-to-act-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
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      <image:title>News &amp; Initiatives - Fish Legal Calls MSA Supporters to Urge New Government to Act Now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/local-anglers-raise-1520-in-support-for-missing-salmon-alliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - Local Anglers Raise £1,520 in Support for Missing Salmon Alliance&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Head Ghillie John Macaskill with Ghillie Ian Sutherland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/568ef45a-0bd5-406e-9b29-a09b4545fa7f/Boat+Pool.jpg</image:loc>
      <image:title>News &amp; Initiatives - Local Anglers Raise £1,520 in Support for Missing Salmon Alliance&amp;nbsp; - Make it stand out</image:title>
      <image:caption>The Boat Pool</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/new-missing-salmon-alliance-paper-brings-us-closer-to-understanding-the-decline-in-marine-survival-of-wild-atlantic-salmon</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/b9e543e4-7c1c-462b-81b4-610963cbcc15/Zooplankton+Map.jpg</image:loc>
      <image:title>News &amp; Initiatives - New Missing Salmon Alliance Paper Brings us Closer to Understanding the Decline in Marine Survival of Wild Atlantic Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-attends-the-uk-river-summit-to-call-for-cold-clean-water-and-renewed-conservation-priorities-ahead-of-world-fish-migration-day</loc>
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    <lastmod>2024-07-01</lastmod>
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      <image:title>News &amp; Initiatives - Calling for Cold, Clean Water and Renewed Conservation Priorities Ahead of World Fish Migration Day</image:title>
    </image:image>
    <image:image>
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      <image:title>News &amp; Initiatives - Calling for Cold, Clean Water and Renewed Conservation Priorities Ahead of World Fish Migration Day</image:title>
    </image:image>
    <image:image>
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      <image:title>News &amp; Initiatives - Calling for Cold, Clean Water and Renewed Conservation Priorities Ahead of World Fish Migration Day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/nuclear-power-company-refuses-to-answer-questions-about-environmental-impacts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
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  <url>
    <loc>https://www.missingsalmonalliance.org/news/cold-clean-water-steering-the-future-for-scotlands-rivers-at-fisheries-management-scotlands-annual-conference</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-27</lastmod>
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      <image:title>News &amp; Initiatives - Cold, Clean Water – Steering the Future for Scotland’s Rivers at Fisheries Management Scotland’s Annual Conference</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/scottish-wild-salmon-crisis-deepens-as-provisional-catch-figures-are-released-for-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-27</lastmod>
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      <image:title>News &amp; Initiatives - Scottish Wild Salmon Crisis Deepens as Provisional Catch Figures are Released for 2023 - Make it stand out</image:title>
      <image:caption>Salmon and sea trout catches 1952 – 2023. Source: Marine Directorate Crown Copyright</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Scottish Wild Salmon Crisis Deepens as Provisional Catch Figures are Released for 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-demand-due-diligence-after-flagrant-disregard-for-major-fish-kill-potential-at-hinkley-point-c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
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      <image:title>News &amp; Initiatives - Missing Salmon Alliance demand due diligence after flagrant disregard for major fish kill potential at Hinkley Point C - Make it stand out</image:title>
      <image:caption>Image credit: Simon Lancastle</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance demand due diligence after flagrant disregard for major fish kill potential at Hinkley Point C</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/innovative-techniques-used-to-detect-the-presence-of-invasive-non-native-pink-salmon-in-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/beae76bf-6e58-45cb-ac5b-05a1df2d0596/Eiko+Jones+Photography.jpg</image:loc>
      <image:title>News &amp; Initiatives - Innovative techniques used to detect the presence of invasive non-native Pink salmon in Scotland&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Eiko Jones Photography</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Innovative techniques used to detect the presence of invasive non-native Pink salmon in Scotland&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/iucn-classifies-atlantic-salmon-in-great-britain-as-endangered-anrdf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
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      <image:title>News &amp; Initiatives - Office of Environmental Protection finds serious potential breaches by Northern Ireland regulators – but says “not a priority”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/angling-trust-calls-on-political-parties-to-deliver-a-clear-plan-to-tackle-river-pollution-in-general-election-manifestos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1707996335241-GL154V5NEN3VMWO0G3J1/Test+%26+Itchen+-+Jem+Dunn%2C+Executive+Director+of+the+Test+%26+Itchen+Association+with+testing+kit+1%5B25549%5D.jpg</image:loc>
      <image:title>News &amp; Initiatives - Angling Trust calls on political parties to deliver a clear plan to tackle river pollution in General Election manifestos</image:title>
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      <image:title>News &amp; Initiatives - Angling Trust calls on political parties to deliver a clear plan to tackle river pollution in General Election manifestos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1707996341887-GOIPB8MRF7H3B7L2KDNI/WQMN6.jpg</image:loc>
      <image:title>News &amp; Initiatives - Angling Trust calls on political parties to deliver a clear plan to tackle river pollution in General Election manifestos</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1707996341092-IRJG7CUAZBL40D1COOIV/WQMN9.jpg</image:loc>
      <image:title>News &amp; Initiatives - Angling Trust calls on political parties to deliver a clear plan to tackle river pollution in General Election manifestos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Angling Trust calls on political parties to deliver a clear plan to tackle river pollution in General Election manifestos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/iucn-classifies-atlantic-salmon-in-great-britain-as-endangered</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - IUCN Classifies Atlantic Salmon in Great Britain as Endangered</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/video-50-years-of-salmon-monitoring-on-the-frome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-07</lastmod>
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      <image:title>News &amp; Initiatives - Video: 50 Years of Salmon Monitoring on the Frome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmonid-conservation-the-need-for-marine-and-freshwater-approaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/e33061b0-eff2-4afe-912e-db7d797f5822/Salmon+in+river+c.GWCT.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmonid conservation – the Need for Marine and Freshwater Approaches - Make it stand out</image:title>
      <image:caption>Image: GWCT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/f8800bf0-7f79-4250-b844-20e1c599543e/A+tide+fresh+Atlantic+salmon+migrating+upstream+to+its+spawning+grounds.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmonid conservation – the Need for Marine and Freshwater Approaches - Make it stand out</image:title>
      <image:caption>Image: A tide fresh Atlantic salmon migrating to its spawning grounds, Chris Conroy</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Salmonid conservation – the Need for Marine and Freshwater Approaches</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-film-night-an-evening-of-salmon-inspiration-information-and-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/35457e1b-61f0-4aca-9c8f-fa08da3d38f2/Curzon+Eventbrite+Invitation+2160%5B24263%5D.jpg</image:loc>
      <image:title>News &amp; Initiatives - MSA Film Night: An evening of salmon inspiration, information and action - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Film Night: An evening of salmon inspiration, information and action</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/consortium-faces-legal-action-for-damaging-northern-ireland-salmon-river</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/b36ad440-1834-44b0-b9b4-96a30b047107/River+Faughan+Anglers+%5B24264%5D.JPG</image:loc>
      <image:title>News &amp; Initiatives - Consortium Faces Legal Action for Damaging Northern Ireland Salmon River - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Consortium Faces Legal Action for Damaging Northern Ireland Salmon River</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/brand-wales-will-cheap-water-undermine-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/4e466ee3-bdd9-4d67-87c3-781545bc0858/river-tywi.jpg</image:loc>
      <image:title>News &amp; Initiatives - “Brand Wales”: Will ‘cheap’ water undermine it? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - “Brand Wales”: Will ‘cheap’ water undermine it?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/free-online-event-fish-legal-using-the-power-of-the-law-to-hold-polluters-to-account</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/034e5d89-3e9c-45e8-9d93-243df864ed07/Fish+Legal.jpg</image:loc>
      <image:title>News &amp; Initiatives - Free Online Event - Fish Legal: Using The Power of The Law to Hold Polluters to Account - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Free Online Event - Fish Legal: Using The Power of The Law to Hold Polluters to Account</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/why-are-our-rivers-suffocating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/619a7cdb-067a-407b-adb4-7037394be182/GWCT+Blog.jpg</image:loc>
      <image:title>News &amp; Initiatives - Why are our rivers suffocating? - Make it stand out</image:title>
      <image:caption>Excessive algae smothering the riverbed and water crowfoot in the river Frome in September 2023, these sights are sadly commonplace through the catchment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/8781d87b-2831-44f7-8193-f34bc18d9072/img_20230922_125208142.jpg</image:loc>
      <image:title>News &amp; Initiatives - Why are our rivers suffocating? - Make it stand out</image:title>
      <image:caption>BBC reporter George Sharpe (second from left) taking part in the parr tagging along the river Frome outside Dorchester.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Why are our rivers suffocating?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/world-rivers-day-what-wild-atlantic-salmon-are-telling-us-about-the-state-of-our-rivers-and-oceans2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - World Rivers Day: What Wild Atlantic Salmon are Telling us About the State of our Rivers and Oceans &amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-members-respond-to-the-scottish-environment-protection-agencys-consultation-on-managing-sea-lice-from-marine-finfish-farms-and-their-impact-on-wild-salmonids-in-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance members respond to the Scottish Environment Protection Agency’s consultation on managing sea lice from marine finfish farms and their impact on wild salmonids in Scotland</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/invasive-pink-salmon-managing-the-threat-event-recording</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Invasive Pink Salmon - Managing the Threat</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/talking-chalkstream-salmon-event-recording</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Talking Chalkstream Salmon: Event Recording</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/institute-of-fisheries-management-ifm-set-to-host-sea-trout-symposium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Institute of Fisheries Management (IFM) Set to Host Sea Trout Symposium</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/major-water-company-facing-private-prosecution-for-polluting-iconic-chalk-stream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Major Water Company Facing Private Prosecution For Polluting Iconic Chalk Stream</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/have-you-responded-to-the-storm-overflow-reduction-plan-consultation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/f2d17329-86fe-4183-9c40-c457b1f3855f/Have+you+responded.png</image:loc>
      <image:title>News &amp; Initiatives - Have you responded to the Storm Overflow Reduction Plan Consultation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Have you responded to the Storm Overflow Reduction Plan Consultation?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/coul-fishings-shows-its-commitment-to-conservation-through-continued-support-of-msa-lcnzk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Online Event: Talking Chalkstream Salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/coul-fishings-shows-its-commitment-to-conservation-through-continued-support-of-msa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/c8617d29-43d7-4a8e-b1eb-b0f4e48d2cc0/Head+Ghillie+John+Macaskill+on+left+with+net+and+Ghillie+Ian+Sutherland+on+right+with+rod..jpeg</image:loc>
      <image:title>News &amp; Initiatives - Coul Fishings shows its commitment to conservation through continued support of MSA&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Head Ghillie John Macaskill on left with net and Ghillie Ian Sutherland on right with rod.</image:caption>
    </image:image>
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      <image:title>News &amp; Initiatives - Coul Fishings shows its commitment to conservation through continued support of MSA&amp;nbsp;&amp;nbsp;</image:title>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/natural-resources-wales-delay-decision-about-river-wye-downgrade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
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      <image:title>News &amp; Initiatives - Natural Resources Wales delay decision about River Wye downgrade</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/collaboration-uncovers-new-details-of-the-marine-migration-of-atlantic-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-09</lastmod>
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      <image:title>News &amp; Initiatives - Collaboration uncovers new details of the marine migration of Atlantic salmon</image:title>
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  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-04</lastmod>
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      <image:title>News &amp; Initiatives - Beyond Wild Isles: The Story of Filming Wild Atlantic Salmon</image:title>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmon-mortality-at-sea</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
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      <image:title>News &amp; Initiatives - Salmon Mortality at Sea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/environmental-regulators-in-northern-ireland-under-investigation-for-failing-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-14</lastmod>
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      <image:caption>Image: David Kennedy</image:caption>
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    <image:image>
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      <image:title>News &amp; Initiatives - Environmental Regulators in Northern Ireland under Investigation for Failing Salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/sewage-spills-continue-to-blight-our-rivers-due-to-lack-of-action-by-water-companies</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Biodiversity over Bonusses for Water Company Bosses</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-cultural-and-historical-significance-of-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/74e09a4c-8434-4cd2-a7b3-6006eef9bd41/f898b7e226d3a1a642f1fb1b32dc4da3.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - The Cultural and Historical Significance of Salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fisheries-management-scotland-publish-annual-review-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-06</lastmod>
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      <image:title>News &amp; Initiatives - Fisheries Management Scotland Publish Annual Review 2023</image:title>
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  </url>
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    <loc>https://www.missingsalmonalliance.org/news/david-attenborough-wild-isles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-04</lastmod>
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  </url>
  <url>
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    <priority>0.5</priority>
    <lastmod>2023-03-30</lastmod>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2023-03-29</lastmod>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/exmoor-exhibition-set-to-put-the-decline-of-salmon-and-the-state-of-our-rivers-in-the-spotlight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-23</lastmod>
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      <image:caption>Leaping Atlantic Salmon by Jo Minoprio</image:caption>
    </image:image>
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  <url>
    <loc>https://www.missingsalmonalliance.org/news/project-delivers-new-information-to-protect-our-threatened-wild-salmon-and-sea-trout</loc>
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    <lastmod>2023-03-17</lastmod>
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      <image:title>News &amp; Initiatives - SAMARCH Project Delivers New Information to Protect our Threatened Wild Salmon and Sea Trout</image:title>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2023-03-14</lastmod>
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      <image:caption>MSA Marine Data Modelling Scientist, Emma Tyldesley during her trip to the International Year of the Salmon Symposium, Vancouver last year (2022)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fisheries-management-scotland-publishes-assessment-of-the-pressures-impacting-wild-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/7cff62d0-50c7-4445-97ab-1ae724a9b53e/FMS-web-site-2.jpg</image:loc>
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      <image:title>News &amp; Initiatives - Fisheries Management Scotland Publishes Assessment of the Pressures Impacting Wild Salmon</image:title>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/protecting-wild-salmon-and-sea-trout-in-transitional-and-coastal-waters-final-samarch-project-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/0583933a-092e-4a87-81a5-4a772718994e/SAMARCH.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Protecting Wild Salmon and Sea Trout in Transitional and Coastal Waters - Final SAMARCH Project Conference</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/farewell-and-bon-voyage-to-dr-cline-artero-and-thomas-lecointre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
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      <image:caption>Dr Céline Artero with a sea trout on the River Tamar, one of the five study rivers where fish tracking was undertaken for the SAMARCH project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/b4ff7377-975e-4572-9e50-a904bb1601e7/img-20230118-wa0005.jpg</image:loc>
      <image:title>News &amp; Initiatives - Farewell and bon voyage to Dr Céline Artero and Thomas Lecointre - Make it stand out</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Farewell and bon voyage to Dr Céline Artero and Thomas Lecointre</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/angling-trust-launches-manifesto-to-protect-wild-atlantic-salmon-in-england-and-wales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - Angling Trust Launches Manifesto to Protect Wild Atlantic Salmon in England and Wales&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Fisheries Minister Mark Spencer with Angling Trust's Stephen Beverley (left) and Mark Owen (right) at the launch of the Salmon Angling Manifesto</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Angling Trust Launches Manifesto to Protect Wild Atlantic Salmon in England and Wales&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-scientists-to-attend-marine-alliance-for-science-and-technology-scotland-masts-fisheries-policy-science-interaction-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - MSA Scientists to Attend Marine Alliance for Science and Technology Scotland (MASTS) Fisheries Policy - Science Interaction Event</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/become-a-guardian-of-your-local-river-with-fisheries-management-scotlands-new-apps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-03</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Fisheries Management Scotland Position Statement on recent changes to ASC Standards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/scottish-biodiversity-strategy-to-2045-published</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Scottish Biodiversity Strategy to 2045 published</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/river-mole-polluter-pays-18000-in-damages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/28e0d275-5be6-4cf9-8b15-bb90f26d0252/IMGP1139%5B11546%5D%5B419%5D.JPG</image:loc>
      <image:title>News &amp; Initiatives - River Mole Polluter Pays £18,000 in Damages - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>News &amp; Initiatives - River Mole Polluter Pays £18,000 in Damages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/more-bigger-better-salmon-gwct-research-reveals-the-benefits-of-classic-chalk-river-plant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/5a031053-b3b1-498a-9bc6-f88d9d70092b/water-crowfoot-ranunculus.jpg</image:loc>
      <image:title>News &amp; Initiatives - More, Bigger, Better Salmon: GWCT Research Reveals the Benefits of Classic Chalk River Plant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/4c23a434-d2d0-4aa6-9e85-14ae9868d130/ranunculus.jpg</image:loc>
      <image:title>News &amp; Initiatives - More, Bigger, Better Salmon: GWCT Research Reveals the Benefits of Classic Chalk River Plant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - More, Bigger, Better Salmon: GWCT Research Reveals the Benefits of Classic Chalk River Plant</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-welcomes-news-that-fines-for-polluting-the-countrys-rivers-will-be-used-for-environmental-improvements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Welcomes News that Fines for Polluting the Country’s Rivers Will be Used for Environmental Improvements</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/natural-resources-wales-accept-publicly-for-the-first-time-that-poultry-industry-is-damaging-river-wye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/75e970d2-5cb1-4e99-acbe-3d4ebfda5a5b/Chicken+shed+2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Natural Resources Wales Accept Publicly for the First Time that Poultry Industry is Damaging River Wye - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Natural Resources Wales Accept Publicly for the First Time that Poultry Industry is Damaging River Wye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-respond-to-cabas-chalk-stream-restoration-implementation-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/22b5822d-bcc4-4b14-a353-9942c8775eee/Salmon+in+river+c.GWCT.jpg</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Respond to CaBA’s Chalk Stream Restoration Implementation Plan - Make it stand out</image:title>
      <image:caption>Image credit: Game Wildlife Conservation Trust (GWCT)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Respond to CaBA’s Chalk Stream Restoration Implementation Plan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-state-of-salmon-in-welsh-rivers-and-what-needs-to-be-done</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/ca291eb6-db47-4fe6-9562-6fff9fa393fa/Picture1.png</image:loc>
      <image:title>News &amp; Initiatives - The State of Salmon in Welsh Rivers and What Needs to be Done - Make it stand out</image:title>
      <image:caption>Figure 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - The State of Salmon in Welsh Rivers and What Needs to be Done</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/pink-salmon-should-we-be-worried</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1668079874413-7SOH7BI8EUWL8LBGZRTD/Pink+Salmon.jpg</image:loc>
      <image:title>News &amp; Initiatives - Pink Salmon - Should We Be Worried? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1668079790271-3DBKPZVTUQF7PAEMMYA9/dc98d49f0e1b5930f7cb5c024ca22caa.png</image:loc>
      <image:title>News &amp; Initiatives - Pink Salmon - Should We Be Worried? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Pink Salmon - Should We Be Worried?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fish-legal-loses-wye-case-at-court-of-appeal-after-long-battle-despite-planning-error-of-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1667312572191-X4OUC13P5XWH0YFKH9PB/Untitled+design+%2822%29.png</image:loc>
      <image:title>News &amp; Initiatives - Fish legal Loses Wye Case at Court of Appeal After Long Battle – Despite Planning “Error of Law” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Fish legal Loses Wye Case at Court of Appeal After Long Battle – Despite Planning “Error of Law”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmon-conservation-an-international-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1666858460692-MSFLG5KT9VJSGL7KEJ27/IMG_9696.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon Conservation: An International Collaboration - Make it stand out</image:title>
      <image:caption>MSA Principal Investigator, Colin Bull, at the IYS Symposium earlier this month</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1666858837360-CK9FLVT8D5DC6ZS8ZSG4/7741d203-9a8c-496c-96e0-afc6f6012a24.JPG</image:loc>
      <image:title>News &amp; Initiatives - Salmon Conservation: An International Collaboration - Make it stand out</image:title>
      <image:caption>MSA Principal Investigator, Colin Bull, presenting at the IYS Symposium</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1666858755981-S8FVNLN3Y2SJYS4GRLTA/IMG_9792.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon Conservation: An International Collaboration - Make it stand out</image:title>
      <image:caption>MSA Marine Data Modelling Scientist, Emma Tyldesley presenting at the IYS Symposium</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1666867712764-8YSMM30PTTISKZ9EODUB/Screenshot+2022-10-27+114641.png</image:loc>
      <image:title>News &amp; Initiatives - Salmon Conservation: An International Collaboration - Make it stand out</image:title>
      <image:caption>Presentation slide for synthesis paper ‘Improving Data Mobilization within the Salmosphere’ (Scott Akenhead et al)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Salmon Conservation: An International Collaboration</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/today-at-the-international-year-of-the-salmon-synthesis-symposium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1665068609005-UO4TKSDIZHJH4D1VYT1T/Eiko+Jones+Photography.jpg</image:loc>
      <image:title>News &amp; Initiatives - Today at The International Year of the Salmon Synthesis Symposium - Make it stand out</image:title>
      <image:caption>Credit: Eiko Jones Photography, International Year of the Salmon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Today at The International Year of the Salmon Synthesis Symposium</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-present-at-iys-synthesis-symposium-salmon-in-a-rapidly-changing-world-synthesis-of-the-international-year-of-the-salmon-and-a-roadmap-to-2030</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1664887741729-7U45CEH2G95WGSCDM2Z4/IYS+Symposium.jfif</image:loc>
      <image:title>News &amp; Initiatives - MSA Present at IYS Synthesis Symposium: ‘Salmon in a Rapidly Changing World: Synthesis of the International Year of the Salmon and a Roadmap to 2030’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1664891126707-RPNJTAT4NBEYW8HCM2XN/Dr+Colin+Bull.jfif</image:loc>
      <image:title>News &amp; Initiatives - MSA Present at IYS Synthesis Symposium: ‘Salmon in a Rapidly Changing World: Synthesis of the International Year of the Salmon and a Roadmap to 2030’ - Make it stand out</image:title>
      <image:caption>MSA Principal Investigator, Colin Bull</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Present at IYS Synthesis Symposium: ‘Salmon in a Rapidly Changing World: Synthesis of the International Year of the Salmon and a Roadmap to 2030’</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/world-rivers-day-what-wild-atlantic-salmon-are-telling-us-about-the-state-of-our-rivers-and-oceans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1664195111493-SBXV6X4VUNOCEGEN2KY6/IMG_0394.jpg</image:loc>
      <image:title>News &amp; Initiatives - World Rivers Day: What Wild Atlantic Salmon are Telling us About the State of our Rivers and Oceans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - World Rivers Day: What Wild Atlantic Salmon are Telling us About the State of our Rivers and Oceans</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/an-electric-experience-catching-salmon-in-the-river-frome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931033336-DNPLF8BLICZP640WDOQJ/1.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>Luke Scott, Fisheries Scientist, towing the electrofishing survey boat – note the half-eaten remains of water crowfoot, for which swans are responsible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931078594-ITM03SPMYBXDCSAPRAOJ/2.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>A newly tagged trout parr, released back into the river where it is superbly camouflaged.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931148871-5BK8OFK5GJO17PYDZUCU/3.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>Luke pops a parr in the collection bucket, soon to be tagged and re-released.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931193484-QLZKU9HNM39HBS6K9XQB/4.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>A salmon parr – note small mouth and broad body markings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931236580-EOGMK4DV8XPY736I1NI0/5.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>A trout parr – note bigger mouth and less defined markings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931282148-X37OKB8QO4HG97YRK27R/6.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>The water levels are incredibly low.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931318811-GAJHAOEMJCWJPNM3W33T/7.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>Lifting a parr from an oxygenated bucket.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1663931367541-T9KT577Q9BA4F3T6SV0I/8.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome - Make it stand out</image:title>
      <image:caption>PIT-tag detectors and adult fish counter on the River Frome, at GWCT’s East Stoke Fisheries Research centre (drone photograph by Olly Dean).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - An Electric Experience: Catching Salmon in the River Frome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/statement-concerning-the-death-of-her-majesty-the-queen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1662717269145-G3VPT9KVER8AVOMRBS91/The+Queen.png</image:loc>
      <image:title>News &amp; Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/gaps-in-river-wye-abstraction-data-raise-questions-over-regulatory-oversight-during-times-of-drought</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1662560811706-5UA4L3AJYD5XBOAN5J1J/Spray+irrigation+-+image++by+joseph+fulgham.jpg</image:loc>
      <image:title>News &amp; Initiatives - Gaps in River Wye Abstraction Data Raise Questions Over Regulatory Oversight During Times of Drought - Make it stand out</image:title>
      <image:caption>Image: Spray irrigation, by Joseph Fulgham</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Gaps in River Wye Abstraction Data Raise Questions Over Regulatory Oversight During Times of Drought</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/water-scarcity-management-a-drop-in-the-ocean</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660900038872-GT0TN7WP5NPA7CS8ILZZ/Credit+%40hampshireriverkeeper.png</image:loc>
      <image:title>News &amp; Initiatives - Water Scarcity Management: A Drop in the Ocean? - Make it stand out</image:title>
      <image:caption>Image credit: Nick Parker @hampshireriverkeeper (Instagram)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Water Scarcity Management: A Drop in the Ocean?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/red-skin-disease-in-wild-atlantic-salmon-a-severity-field-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660725760215-2L2OY1G2UVBDED6MA4AW/RSD.jpg</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660725876947-L0I0IZGGKBMV6WXV09O6/Screenshot+2022-08-17+094421.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660725943108-SUC670ZH6I7QQ5Q820QI/1.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660725996637-9E4XQ4XKO1KK1PS4SQN2/2.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660726697003-N7A72S6UDJ0AL0AU6UYD/title.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660726714456-7CKE8K41GDXSQEUCV6MO/symptomssss.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660726436020-FRJ83FDC3TIPOLM5OV84/final+2.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1660725817928-FPS0H53P6MJ26ZLXC8XL/Logos.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Red Skin Disease in Wild Atlantic Salmon – a Severity Field Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/milestone-moment-for-evidence-led-salmon-management-as-paper-is-published-in-the-ecological-informatics-journal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/d9d4e416-be4a-42fd-aab2-d5a27d206c64/Picture2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Milestone Moment for Evidence-led Salmon Management as Paper is Published in the Ecological Informatics Journal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Milestone Moment for Evidence-led Salmon Management as Paper is Published in the Ecological Informatics Journal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/southern-water-drought-plan-for-rare-chalk-stream-faces-challenge-for-failure-to-protect-wild-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1659435195927-QXSG9ZR82J3II4P2MHXD/FL+River+Test+Image+2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Southern Water Drought Plan for Rare Chalk Stream Faces Challenge for Failure to Protect Wild Salmon&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1659435223839-C5NLJGFZZJ79TYLLP6ZO/FL+River+Test+Image+1.jpg</image:loc>
      <image:title>News &amp; Initiatives - Southern Water Drought Plan for Rare Chalk Stream Faces Challenge for Failure to Protect Wild Salmon&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Southern Water Drought Plan for Rare Chalk Stream Faces Challenge for Failure to Protect Wild Salmon&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/government-and-regulators-continue-to-fail-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1659089254833-LYSXKOL9D0FQM8Q1YX3W/MSA+pic.png</image:loc>
      <image:title>News &amp; Initiatives - Government and Regulators Continue to Fail Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1659082647164-18U71WMEVDZG0GGEDZ9T/Corby+Weir+FINAL.png</image:loc>
      <image:title>News &amp; Initiatives - Government and Regulators Continue to Fail Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Government and Regulators Continue to Fail Salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/sewage-pollution-in-river-tawe-live-with-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1658837482138-LIFJ7PH5W5L5LX9ALFL3/SAM_1389.jpg</image:loc>
      <image:title>News &amp; Initiatives - Sewage pollution in River Tawe? “Live with it.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1658837414345-KUVNQ88WW2W2EG6KK15Y/SAM_1389.jpg</image:loc>
      <image:title>News &amp; Initiatives - Sewage pollution in River Tawe? “Live with it.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Sewage pollution in River Tawe? “Live with it.”</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/conservation-groups-welcome-natural-resources-waless-suppo-rt-of-measures-to-protect-salmon-and-sea-trout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657813649486-MODC2Z0O0EWMY7ZKVRCQ/Welsh+Sea+Trout.jpg</image:loc>
      <image:title>News &amp; Initiatives - Conservation Groups Welcome Natural Resources Wales’s Support of Measures to Protect Salmon and Sea Trout - Make it stand out</image:title>
      <image:caption>Welsh Sea Trout, Game Wildlife Conservation Trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657813717146-GM74TA2JS74Z0AIU99G4/cormorant-3721174.jpg</image:loc>
      <image:title>News &amp; Initiatives - Conservation Groups Welcome Natural Resources Wales’s Support of Measures to Protect Salmon and Sea Trout - Make it stand out</image:title>
      <image:caption>Cormorant, Game Wildlife Conservation Trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657813771031-WZDCXDHP7SYGRMJKBLME/Goosanders+photo+credit+Wye+%26+Usk+Foundation.jpg</image:loc>
      <image:title>News &amp; Initiatives - Conservation Groups Welcome Natural Resources Wales’s Support of Measures to Protect Salmon and Sea Trout - Make it stand out</image:title>
      <image:caption>Goosanders, Wye &amp; Usk Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Conservation Groups Welcome Natural Resources Wales’s Support of Measures to Protect Salmon and Sea Trout</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/poaching-warning-as-atlantic-salmon-numbers-reach-critical-levels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657201849800-CQQJH3BDT54RJNTIC2WR/IMGP0237.JPG</image:loc>
      <image:title>News &amp; Initiatives - Poaching Warning as Atlantic Salmon Numbers Reach Critical Levels - Make it stand out</image:title>
      <image:caption>Image: Fisheries Management Scotland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657202094947-4GE28P6ZAHIBW088FYJR/Tyne+3+June+2014.JPG</image:loc>
      <image:title>News &amp; Initiatives - Poaching Warning as Atlantic Salmon Numbers Reach Critical Levels - Make it stand out</image:title>
      <image:caption>Image Credit: Forth DSFB</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Poaching Warning as Atlantic Salmon Numbers Reach Critical Levels</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/training-the-environmental-guardians-of-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657107196095-PUEK80XX5UBEJKJI11VX/GWCT.jpg</image:loc>
      <image:title>News &amp; Initiatives - Training the Environmental Guardians of the Future - Make it stand out</image:title>
      <image:caption>Image: Game Wildlife Conservation Trust (GWCT)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Training the Environmental Guardians of the Future</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/her-majestys-cheese-supplier-fined-152-million-for-environmental-crimes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1657031386315-WMHJGAZSRVFH663S4H07/Davidstow%2C+Cheese+Factory.+copy.jpg</image:loc>
      <image:title>News &amp; Initiatives - Her Majesty’s Cheese Supplier Fined £1.52 Million for Environmental Crimes - Make it stand out</image:title>
      <image:caption>Davidstow Creamery, Cornwall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Her Majesty’s Cheese Supplier Fined £1.52 Million for Environmental Crimes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-members-angling-trust-and-fisheries-management-scotland-call-to-protect-salmon-and-sea-trout-by-ending-netting-activity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Members, Angling Trust and Fisheries Management Scotland, Call to Protect Salmon and Sea Trout by Ending Netting Activity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/significant-drop-in-atlantic-salmon-returning-to-english-river-confirms-2021-as-a-poor-year-for-this-iconic-species-long-term-monitoring-projects-report-shows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1656405404351-I9Q9NXMXY9M5467OH421/Salmon+in+river+c.GWCT.jpg</image:loc>
      <image:title>News &amp; Initiatives - Significant drop in Atlantic salmon returning to English river confirms 2021 as a poor year for this iconic species – long-term monitoring project’s report shows - Make it stand out</image:title>
      <image:caption>Image: Salmon, GWCT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1656405273198-W788YIK94PR8HBHS3GBY/Rasmus+Lauridsen+c.+GWCT.jpg</image:loc>
      <image:title>News &amp; Initiatives - Significant drop in Atlantic salmon returning to English river confirms 2021 as a poor year for this iconic species – long-term monitoring project’s report shows - Make it stand out</image:title>
      <image:caption>Rasmus Lauridsen, head of GWCT Fisheries Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Significant drop in Atlantic salmon returning to English river confirms 2021 as a poor year for this iconic species – long-term monitoring project’s report shows</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/natural-resources-wales-conclude-that-there-is-no-environmental-damage-on-the-river-wye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1656084066420-AOEEHLCSA45SO5GSCQ73/Wye+photo+2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Natural Resources Wales conclude that there is no environmental damage on the River Wye - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Natural Resources Wales conclude that there is no environmental damage on the River Wye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-likely-suspects-framework-development-paper-published-in-the-ices-journal-of-marine-science</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1655387669901-MVSG1YPWQLFZTVZEWA4L/LSF+Paper.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Likely Suspects Framework Development Paper Published in the ICES Journal of Marine Science - Make it stand out</image:title>
      <image:caption>Conceptual overview of the life cycle of the Atlantic salmon showing hierarchical scaling of primary environmental drivers influencing stock dynamics across the marine and freshwater life stages. Processes leading to salmon mortality (red negative symbols) arise from multiple natural (dark blue circles) and anthropogenic (light blue circles) sources. Focused management strategies (green circles) intending to counter these losses (green positive symbols) and enhance stock status require benefit from knowledge of the processes acting across the life-cycle to optimise their effectiveness. (ICES J Mar Sci, fsac099, https://doi.org/10.1093/icesjms/fsac099)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - The Likely Suspects Framework Development Paper Published in the ICES Journal of Marine Science</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-on-bbc-radio-4-farming-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-16</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - Missing Salmon Alliance on BBC Radio 4 Farming Today - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance on BBC Radio 4 Farming Today</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/local-anglers-raise-2100-in-support-for-missing-salmon-alliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1655371050229-F0LLJPMAFRJGAOTEC549/Spring+salmon+being+played+in+the+Gillanders+pool+on+the+Coul+beat%2C+River+Conon..jpeg</image:loc>
      <image:title>News &amp; Initiatives - Local Anglers Raise £2,100 in Support for Missing Salmon Alliance - Make it stand out</image:title>
      <image:caption>Spring Salmon being played in the Gillanders pool on the Coul beat, River Conon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1655371135996-XDRYB86FFUTLY6QUFJ3M/John+Macaskill+with+seven+year+old+son+Roddy+Macaskill..jpeg</image:loc>
      <image:title>News &amp; Initiatives - Local Anglers Raise £2,100 in Support for Missing Salmon Alliance - Make it stand out</image:title>
      <image:caption>John Macaskill with seven year old Roddy Macaskill</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Local Anglers Raise £2,100 in Support for Missing Salmon Alliance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-member-atlantic-salmon-trust-to-host-pink-salmon-and-red-skin-disease-emerging-threat-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-16</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - MSA Member, Atlantic Salmon Trust to Host Pink Salmon and Red Skin Disease Emerging Threat Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>News &amp; Initiatives - MSA Member, Atlantic Salmon Trust to Host Pink Salmon and Red Skin Disease Emerging Threat Workshop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/welcoming-world-ocean-day-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1654698863120-U4N7K0AIRCYRHCLYH1K0/Screenshot+2022-06-08+151656.png</image:loc>
      <image:title>News &amp; Initiatives - Welcoming World Ocean Day 2022 - Make it stand out</image:title>
      <image:caption>Image: Atlantic Salmon Federation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Welcoming World Ocean Day 2022</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/scottish-government-announce-new-funding-of-500000-to-support-the-development-of-wild-salmon-conservation-measures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1654536390474-Q1KFKLP2GQDML9OLKWVV/Screenshot+2022-06-06+181516.png</image:loc>
      <image:title>News &amp; Initiatives - Scottish Government Announce New Funding of £500,000 to Support the Development of Wild Salmon Conservation Measures - Make it stand out</image:title>
      <image:caption>Nick Hawkins Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Scottish Government Announce New Funding of £500,000 to Support the Development of Wild Salmon Conservation Measures</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fisheries-management-scotland-call-for-urgent-government-action-as-wild-salmon-crisis-deepens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Member Fisheries Management Scotland call for urgent Government action as wild salmon crisis deepens</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/anglo-french-cooperation-essential-to-protect-salmonids-at-sea-aznk5-e9p38</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Anglers Launch Legal Campaign to Help Atlantic Salmon on the River Eden</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/anglo-french-cooperation-essential-to-protect-salmonids-at-sea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1652782792665-PNF2ZDROPKRPU7MQFJVK/sea+trout+being+released+by+the+GWCT%27s+William+Beaumont+c.+GWCT.JPG</image:loc>
      <image:title>News &amp; Initiatives - Anglo-French Cooperation Essential to Protect Salmonids at Sea - Make it stand out</image:title>
      <image:caption>Sea Trout being released by GWCT’s William Beaumont</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Anglo-French Cooperation Essential to Protect Salmonids at Sea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fish-legal-action-and-the-river-wye</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Fish Legal: Action and the River Wye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-to-lead-series-of-salmon-workshops-to-advance-the-conservation-of-wild-salmon-at-sea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1651841328242-2LHWVN8GBNY5GMZ6O5FP/atlantic_salmon_lost_at_sea+credit.PNG</image:loc>
      <image:title>News &amp; Initiatives - MSA to Lead Series of Salmon Workshops to Advance the Conservation of Wild Salmon at Sea - Make it stand out</image:title>
      <image:caption>Image: Richard Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA to Lead Series of Salmon Workshops to Advance the Conservation of Wild Salmon at Sea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fish-legal-takes-river-wye-poultry-production-pollution-threat-to-the-high-court</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1651742257164-PEN6VBPHG86323ROK5IL/Wye+photo+3.jpg</image:loc>
      <image:title>News &amp; Initiatives - Fish Legal takes River Wye Poultry Production Pollution Threat to the High Court - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1651742289859-ID9DRKZWQQL9PGWD0YLN/chicken+5.jpg</image:loc>
      <image:title>News &amp; Initiatives - Fish Legal takes River Wye Poultry Production Pollution Threat to the High Court - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Fish Legal takes River Wye Poultry Production Pollution Threat to the High Court</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/orvis-uk-support-for-the-missing-salmon-alliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1649777645447-DCOQR9O3ED7L4913W1YK/Orvis+supports+MSA.JPG</image:loc>
      <image:title>News &amp; Initiatives - Orvis UK Support The Missing Salmon Alliance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1649777595631-I0BZ1FXFS5ISAM6NDPXA/Screenshot+2022-04-12+162929.png</image:loc>
      <image:title>News &amp; Initiatives - Orvis UK Support The Missing Salmon Alliance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Orvis UK Support The Missing Salmon Alliance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-welcomes-the-new-memorandum-of-understanding-signed-by-nasco-and-ices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1649076082005-VUQ6PFPOIVNIUYI14JFM/ICES+Newspiece+credit.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Welcomes the New Memorandum of Understanding Signed by NASCO and ICES - Make it stand out</image:title>
      <image:caption>Leaping salmon. Image: Natural History Photo Agency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Welcomes the New Memorandum of Understanding Signed by NASCO and ICES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/ambitious-salmon-tracking-study-begins-to-shed-light-on-how-this-iconic-species-uses-the-west-coast-of-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648828831275-AWL7V1JFCJ1AYLL7HH64/2021+Dr+Jess+Rodger+preparing+for+tagging+phase.jpg</image:loc>
      <image:title>News &amp; Initiatives - Ambitious Salmon Tracking Study Begins to Shed Light on how this Iconic Species uses the West Coast of Scotland - Make it stand out</image:title>
      <image:caption>Dr Jess Rodger preparing for tagging phase, (Atlantic Salmon Trust, 2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648828977103-Z726KKUNS1YL6TPGNGJG/2021+West+Coast+TP+Marine+Receiver+Deployment+%28Bill+Whyte+of+the+AST%29.jpg</image:loc>
      <image:title>News &amp; Initiatives - Ambitious Salmon Tracking Study Begins to Shed Light on how this Iconic Species uses the West Coast of Scotland - Make it stand out</image:title>
      <image:caption>West Coast Tracking Project Marine Receiver Deployment (Bill Whyte of the AST) (Atlantic Salmon Trust, 2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648829180196-OTR95Z9ZTBG9MHN6F09M/2021+West+Coast+TP+Fyke+Net+being+installed+on+the+Loy.jpg</image:loc>
      <image:title>News &amp; Initiatives - Ambitious Salmon Tracking Study Begins to Shed Light on how this Iconic Species uses the West Coast of Scotland - Make it stand out</image:title>
      <image:caption>West Coast Tracking Project Fyke Net being installed on the Loy (Atlantic Salmon Trust, 2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Ambitious Salmon Tracking Study Begins to Shed Light on how this Iconic Species uses the West Coast of Scotland</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmonid-management-round-the-channel-project-samarch-explained</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648467437071-OEISLNEKD4BZWGH8D8AD/Deploying+Acoustic+Receivers.JPG</image:loc>
      <image:title>News &amp; Initiatives - Salmonid Management Round the Channel Project (SAMARCH) Explained - Make it stand out</image:title>
      <image:caption>Deploying Acoustic Receivers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648467209806-E7WKC9JCHUCPMTZSWT7Q/WPT4+SAMARCH+-+Juin+2017.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmonid Management Round the Channel Project (SAMARCH) Explained - Make it stand out</image:title>
      <image:caption>SAMARCH partners from France and England at a project meeting in 2017.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648467594625-BU9OEUIVX4W42B9PFZVT/DSC_0232_2.JPG</image:loc>
      <image:title>News &amp; Initiatives - Salmonid Management Round the Channel Project (SAMARCH) Explained - Make it stand out</image:title>
      <image:caption>Celine Artero, GWCT researcher, working on the SAMARCH project, downloading data from acoustic receivers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648467642218-QLMVJJXI8ZU2X4UZP1AU/WPT+1.JPG</image:loc>
      <image:title>News &amp; Initiatives - Salmonid Management Round the Channel Project (SAMARCH) Explained - Make it stand out</image:title>
      <image:caption>Sea trout from River Frome</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Salmonid Management Round the Channel Project (SAMARCH) Explained</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/new-international-pit-tag-database-for-atlantic-salmon-and-sea-trout-now-available</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1648137944118-SPMHZO612KNA1GBZLAEF/Screenshot+2022-03-24+160528.png</image:loc>
      <image:title>News &amp; Initiatives - New International PIT Tag Database for Atlantic Salmon and Sea Trout Now Available - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - New International PIT Tag Database for Atlantic Salmon and Sea Trout Now Available</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/aislinn-borland-represents-the-msa-at-highly-regarded-international-salmon-researchers-event-nowpas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1647858286413-JS4KR9FS2HFMETLZ3D5T/thumbnail_image_6487327.jpg</image:loc>
      <image:title>News &amp; Initiatives - Aislinn Borland Represents the MSA at Highly Regarded International Salmon Researchers Event, NoWPaS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1647858370039-BXJ0VJM63VA0XH77ATTI/thumbnail_image_6483441.jpg</image:loc>
      <image:title>News &amp; Initiatives - Aislinn Borland Represents the MSA at Highly Regarded International Salmon Researchers Event, NoWPaS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Aislinn Borland Represents the MSA at Highly Regarded International Salmon Researchers Event, NoWPaS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-respond-to-sepas-proposals-for-managing-interactions-between-sea-lice-from-marine-finfish-farm-developments-and-wild-atlantic-salmon-in-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-21</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - MSA Respond to SEPA’s Proposals for Managing Interactions Between Sea Lice from Marine Finfish Farm Developments and Wild Atlantic Salmon in Scotland - Make it stand out</image:title>
      <image:caption>Credit: Chris Conroy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Respond to SEPA’s Proposals for Managing Interactions Between Sea Lice from Marine Finfish Farm Developments and Wild Atlantic Salmon in Scotland</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-member-game-and-wildlife-conservation-trust-lead-british-science-week-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1647004630561-GFLVJ45FC1WAWDDK2I5C/SAMARCH+partners+from+France+and+England+at+a+project+meeting+in+2017..jpg</image:loc>
      <image:title>News &amp; Initiatives - MSA Member, Game and Wildlife Conservation Trust, Lead British Science Week Workshop - Make it stand out</image:title>
      <image:caption>SAMARCH partners from France and England</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Member, Game and Wildlife Conservation Trust, Lead British Science Week Workshop</image:title>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/legal-action-confirmed-for-appalling-river-lugg-damage-fheky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646998985502-TLW6V4R7MP7GAUSF61O7/Lugg.png</image:loc>
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      <image:title>News &amp; Initiatives - Legal Action Confirmed For Appalling River Lugg Damage</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Legal Action Confirmed For Appalling River Lugg Damage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-members-angling-trust-challenge-environment-agency-over-riverbank-habitat-destruction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646995592937-CTUOJKLV3YH5BM9EMMZH/Screenshot+2022-03-11+103401.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Members, Angling Trust, Challenge Environment Agency over Riverbank Habitat Destruction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646996613740-F2788Y0SCT1Y2SE02LQY/Screenshot+2022-03-11+110242.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Members, Angling Trust, Challenge Environment Agency over Riverbank Habitat Destruction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Members, Angling Trust, Challenge Environment Agency over Riverbank Habitat Destruction</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/newsletter-working-together-with-a-holistic-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1644941765331-XTVNAFOQSV53JNE00U17/An+Atlantic+salmon+leaps+a+large+waterfall.jpg</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach - Make it stand out</image:title>
      <image:caption>Image: Chris Conroy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1642149066189-6IW2OY8BB60JEJXTY6G9/3-CreditRichardDavies+%281%29.png</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach - Make it stand out</image:title>
      <image:caption>Image: Richard Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646651138206-N7YNEYMPHQWN2DZ0AVKO/Celine+Artero+releasing+a+DST+and+acoustic+tagged+fish+on+the+Frome+winter+20182019.JPG</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach - Make it stand out</image:title>
      <image:caption>Celine Artero, GWCT researcher working on the SAMARCH project, downloading data from an acoustic receivers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646651270169-L8SRFR0VPN6K2QHJEXHL/2021+West+Coast+TP+Marine+Receiver+Deployment+%28Bill+Whyte+of+the+AST%29.jpg</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach - Make it stand out</image:title>
      <image:caption>2021 West Coast TP Marine Receiver Deployment (Bill Whyte of the AST)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646651445377-QFM2MD82PZ0O7BN837VD/SFCC+%281%29.jpg</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach - Make it stand out</image:title>
      <image:caption>Aerial view of the Freshwater Fisheries Laboratory at Faskally, Pitlochry (FMS)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646651606849-97OZFYGUGO645HFNBK0K/HSR+2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach - Make it stand out</image:title>
      <image:caption>Hannah Rudd MSc, Policy &amp; Advocacy Manager, Angling Trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/14be9a24-713c-4e03-a0a7-57c2de68e2e8/1.png</image:loc>
      <image:title>News &amp; Initiatives - Newsletter: Working Together with a Holistic Approach</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/world-wildlife-day-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1646320815569-5UHQWW7LV7UKKNV4Q41B/An+atlantic+salmon+leaping+a+waterfall.jpg</image:loc>
      <image:title>News &amp; Initiatives - World Wildlife Day, 3rd March 2022 - Make it stand out</image:title>
      <image:caption>Image: Chris Conroy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - World Wildlife Day, 3rd March 2022</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/using-food-webs-and-metabolic-theory-to-monitor-model-and-manage-atlantic-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1645625006441-Q7B01BGV8X0Q8VVHLDI2/A+tide+fresh+Atlantic+salmon+migrating+upstream+to+its+spawning+grounds.jpg</image:loc>
      <image:title>News &amp; Initiatives - Using Food Webs and Metabolic Theory to Monitor, Model, and Manage Atlantic Salmon - Make it stand out</image:title>
      <image:caption>Image: Chris Conroy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Using Food Webs and Metabolic Theory to Monitor, Model, and Manage Atlantic Salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/what-is-the-likely-suspects-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1644941765331-XTVNAFOQSV53JNE00U17/An+Atlantic+salmon+leaps+a+large+waterfall.jpg</image:loc>
      <image:title>News &amp; Initiatives - What is the Likely Suspects Framework? - Make it stand out</image:title>
      <image:caption>Image: Chris Conroy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - What is the Likely Suspects Framework?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/international-day-of-women-and-girls-in-science</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1644583870179-AUATOM4UNIOFC5GHZ7O1/HSR+6.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcomes the 7th UN International Day of Women and Girls in Science today,11th February 2022. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1644583946003-LE5YTXQ6SDNJ1BILEL2A/IMG-20211213-WA0027.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcomes the 7th UN International Day of Women and Girls in Science today,11th February 2022. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1644584026494-Z6OSYUDEIU4K1F69PQ03/fullsizeoutput_1471+%282%29.jpeg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcomes the 7th UN International Day of Women and Girls in Science today,11th February 2022. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcomes the 7th UN International Day of Women and Girls in Science today,11th February 2022.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-members-call-for-stiff-sentencing-of-her-majestys-cheese-supplier-for-environmental-crims</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1643992869915-O2RTVYMSRVMXBXB9236C/Davidstow%2C+From+the+Farm+Gate.+copy+%281%29.jpg</image:loc>
      <image:title>News &amp; Initiatives - MSA members, Angling Trust and Fish Legal, call for stiff sentencing of Her Majesty’s cheese supplier for environmental crimes - Make it stand out</image:title>
      <image:caption>Image credit: Fish Legal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - MSA members, Angling Trust and Fish Legal, call for stiff sentencing of Her Majesty’s cheese supplier for environmental crimes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-experts-play-vital-role-in-international-year-of-the-salmon-seminar-series</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1643018833734-HVZ5UE1B3GGQIAIGKMXX/Screenshot+2022-01-24+100656.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Experts Play Vital Role in the International Year of The Salmon Seminar Series - Make it stand out</image:title>
      <image:caption>Image: Chris Conroy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - MSA Experts Play Vital Role in the International Year of The Salmon Seminar Series</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/scottish-wild-salmon-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/9a5d8347-77f1-4924-87d7-72e68dd43a42/3-CreditRichardDavies+%281%29.png</image:loc>
      <image:title>News &amp; Initiatives - Salmon conservation groups welcome the publication of the Scottish Wild Salmon Strategy - Make it stand out</image:title>
      <image:caption>Photo Credit: Richard Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Salmon conservation groups welcome the publication of the Scottish Wild Salmon Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/ambitious-wildsalmon-tracking-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1641464786824-4VMOR4OG4OH38PQAZS61/pair+salmon+on+redd+and+parr.mp4.00_04_22_19.Still001.jpg</image:loc>
      <image:title>News &amp; Initiatives - An Ambitious Wild Salmon Tracking Project - Make it stand out</image:title>
      <image:caption>Photo Credit: Richard Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1641490361191-ZW4F1XFXL0IPMYWU08QL/AST.png</image:loc>
      <image:title>News &amp; Initiatives - An Ambitious Wild Salmon Tracking Project - Make it stand out</image:title>
      <image:caption>Image: Atlantic Salmon Trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - An Ambitious Wild Salmon Tracking Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/post-cop26-thoughts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1640187034841-L1V4E4GFE2DGIA5BUAU1/SS+Ben+Etridge.jpeg</image:loc>
      <image:title>News &amp; Initiatives - COP26 Reflections: Will global ambitions be mirrored into action? - Make it stand out</image:title>
      <image:caption>Photo: Ben Etridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1640187561316-I5NOSD4DFQ9C427C77VJ/Jo+Rossano+credit.jpg</image:loc>
      <image:title>News &amp; Initiatives - COP26 Reflections: Will global ambitions be mirrored into action? - Make it stand out</image:title>
      <image:caption>Photo: Joseph Rossano</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1640187282541-K002MS4X1LFB74EABS7N/SS.+Ben+Etridge.jpeg</image:loc>
      <image:title>News &amp; Initiatives - COP26 Reflections: Will global ambitions be mirrored into action? - Make it stand out</image:title>
      <image:caption>Photo: Ben Etridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - COP26 Reflections: Will global ambitions be mirrored into action?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/gwct-research-salmon-aquatic-plant-cover</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/d8ba769b-8276-43c5-8cbb-c27058bc394d/GWCT.jpg</image:loc>
      <image:title>News &amp; Initiatives - GWCT research finds that high levels of aquatic plant cover benefits the abundance, growth and feeding of juvenile Atlantic salmon during summer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - GWCT research finds that high levels of aquatic plant cover benefits the abundance, growth and feeding of juvenile Atlantic salmon during summer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/ken-whelan-cop26-salmon-school</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - Ken Whelan talks to Ireland on the Fly about COP26 and Wild Atlantic Salmon - Make it stand out</image:title>
      <image:caption>Ken Whelan and Joseph Rossano</image:caption>
    </image:image>
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    <lastmod>2021-09-20</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/launch-of-the-missing-salmon-alliance-central-data-resource</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - Launch of the Missing Salmon Alliance ‘Salmon Ecosystem Data Hub (SalHub)’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Launch of the Missing Salmon Alliance ‘Salmon Ecosystem Data Hub (SalHub)’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Launch of the Missing Salmon Alliance ‘Salmon Ecosystem Data Hub (SalHub)’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1631259771570-IT1IIPMZLO35HBV8O5O4/hakai_logo.jpg</image:loc>
      <image:title>News &amp; Initiatives - Launch of the Missing Salmon Alliance ‘Salmon Ecosystem Data Hub (SalHub)’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1631259865227-3632ZMV5020YE6K1E30Z/npafc_logo.jpg</image:loc>
      <image:title>News &amp; Initiatives - Launch of the Missing Salmon Alliance ‘Salmon Ecosystem Data Hub (SalHub)’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Launch of the Missing Salmon Alliance ‘Salmon Ecosystem Data Hub (SalHub)’</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/ground-breaking-primary-school-citizen-science-project-in-glasgow-helps-inspire-our-salmon-stewards-of-the-future-ahead-of-cop26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1630347209327-EZARCAPUVZXEKCYZMTAL/CRF+logo+new+HIGH+RES2.png</image:loc>
      <image:title>News &amp; Initiatives - Ground-breaking primary school citizen science project in Glasgow helps inspire our salmon stewards of the future ahead of COP26 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Ground-breaking primary school citizen science project in Glasgow helps inspire our salmon stewards of the future ahead of COP26 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1630347370999-CDLWSMHDNHSWO6UF7SZS/invert+trays.jpg</image:loc>
      <image:title>News &amp; Initiatives - Ground-breaking primary school citizen science project in Glasgow helps inspire our salmon stewards of the future ahead of COP26 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1631108598151-QXVZTMOEEHGOIAMM1CJO/Willie+Yeomans.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Ground-breaking primary school citizen science project in Glasgow helps inspire our salmon stewards of the future ahead of COP26 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1630347511501-1UP88KF1ZMP7GSG8K6AA/dna2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Ground-breaking primary school citizen science project in Glasgow helps inspire our salmon stewards of the future ahead of COP26 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Ground-breaking primary school citizen science project in Glasgow helps inspire our salmon stewards of the future ahead of COP26</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/climate-change-spey-fishery-board-calls-for-water-in-spey-tributaries-to-be-restored-as-the-impacts-of-hydro-electricity-water-diversions-are-made-clear</loc>
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    <priority>0.5</priority>
    <lastmod>2021-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1630402784790-0HVUVPWA0EIFJC51HHTL/Allt+Bhran+24+Aug+2021.jpg</image:loc>
      <image:title>News &amp; Initiatives - Climate change: Spey Fishery Board calls for water in Spey tributaries to be restored as the impacts of hydro-electricity water diversions are made clear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Initiatives - Climate change: Spey Fishery Board calls for water in Spey tributaries to be restored as the impacts of hydro-electricity water diversions are made clear</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/technical-report-on-likely-suspects-framework-from-north-pacific-anadromous-fisheries-commission</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1628691741039-20U5XG0USWX73CC7P6FH/NPAFC+logo_High+Resolution.png</image:loc>
      <image:title>News &amp; Initiatives - Technical Report on Likely Suspects Framework from North Pacific Anadromous Fisheries Commission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1628691860089-R4MFRIRJRH8RKCFE6LXT/IYS+logo_High+Resolution.png</image:loc>
      <image:title>News &amp; Initiatives - Technical Report on Likely Suspects Framework from North Pacific Anadromous Fisheries Commission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Technical Report on Likely Suspects Framework from North Pacific Anadromous Fisheries Commission</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/signs-are-positive-river-frome-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - “Signs are positive” as River Frome sees highest number of young salmon leave the river in eight years, but climate change is having an impact says new report</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/report-on-red-skin-disease-from-the-environment-agencys-national-fisheries-laboratory-and-nrw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1627911982307-8CJJZNJO1WF8VQHJ3ULK/Image1a.jpg</image:loc>
      <image:title>News &amp; Initiatives - Report on Red Skin Disease from the Environment Agency’s National Fisheries Laboratory and NRW - Make it stand out</image:title>
      <image:caption>Marked ventral haemorrhaging in a wild Atlantic salmon associated with RSD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1627910840883-QVN8JC8JW90IX4KL98T8/Image2.jpg</image:loc>
      <image:title>News &amp; Initiatives - Report on Red Skin Disease from the Environment Agency’s National Fisheries Laboratory and NRW - Make it stand out</image:title>
      <image:caption>Mild ventral haemorrhaging observed on Atlantic salmon in England</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Report on Red Skin Disease from the Environment Agency’s National Fisheries Laboratory and NRW</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/new-science-paper-looking-at-the-ecology-of-wild-atlantic-salmon-in-the-marine-environment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1627889471172-VESSDA1R9V47YEC6YU6Q/Screen+Shot+2021-08-02+at+08.30.07.png</image:loc>
      <image:title>News &amp; Initiatives - New Science Paper Looking at the Ecology of Wild Atlantic Salmon in the Marine Environment - Make it stand out</image:title>
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      <image:title>News &amp; Initiatives - New Science Paper Looking at the Ecology of Wild Atlantic Salmon in the Marine Environment</image:title>
      <image:caption>© Richard Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - New Science Paper Looking at the Ecology of Wild Atlantic Salmon in the Marine Environment</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/msa-welcomes-an-ecological-modeller-to-the-likely-suspects-framework-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1627289014636-ZEBFIGXBH15A02LSWKCN/Neil+Banas.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcomes an Ecological Modeller to the Likely Suspects Framework Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcomes an Ecological Modeller to the Likely Suspects Framework Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/fish-handling-and-best-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626852909474-1IOLYFJW8OLFB0FP2DEJ/Fish+Handling+3.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Fish Handling and Best Practice</image:title>
      <image:caption>A 16lb summer salmon released having not been touched at all which has been lifted above the water for a couple of seconds for the photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626853308152-3CR5BZVKSRBV5O3OD7X8/Fish+Handling+6.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Fish Handling and Best Practice - Make it stand out</image:title>
      <image:caption>A 9lb spring salmon photographed and released without being touched once again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626855532653-7VRYCJ2H6X29CH54K6AC/Fish+Handling+2.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Fish Handling and Best Practice - Make it stand out</image:title>
      <image:caption>An example of a fish being photographed without being touched at all. This was an 11b spring fish which will now continue its journey unscathed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626855802638-793O9Q8U59XZ1AXF9N18/Screen+Shot+2021-07-21+at+09.22.24.png</image:loc>
      <image:title>News &amp; Initiatives - Fish Handling and Best Practice - Make it stand out</image:title>
      <image:caption>A picture of a summer Grilse being released by lowering the rim of the net after not being handled at all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Fish Handling and Best Practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/new-study-reveals-the-migration-route-of-atlantic-salmon-at-sea-and-raises-concerns-about-effects-of-climate-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626195452365-RHNAII2CCGY5QJ563MC3/Web_Atlantic_Salmon_from_Ireland_Library_Image.jpeg</image:loc>
      <image:title>News &amp; Initiatives - New study reveals the migration route of Atlantic salmon at sea and raises concerns about effects of climate change</image:title>
      <image:caption>A library image of an Atlantic Salmon from Ireland (Photography credit: Kevin Crowley, Inland Fisheries Ireland)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626195666443-R25VLJKCGQ4TOOCDJCFI/Patrick_Gargan_IFI.jpeg</image:loc>
      <image:title>News &amp; Initiatives - New study reveals the migration route of Atlantic salmon at sea and raises concerns about effects of climate change - Make it stand out</image:title>
      <image:caption>Patrick Gargan, Senior Research Officer with Inland Fisheries Ireland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1626195927903-S1N37C417H4PEUF55B2Q/Figure_1_Atlantic_Salmon_Oceanic_Graphic_2021.png</image:loc>
      <image:title>News &amp; Initiatives - New study reveals the migration route of Atlantic salmon at sea and raises concerns about effects of climate change - Make it stand out</image:title>
      <image:caption>Map from study showing that tagged Irish Salmon primarily migrated westward towards East Greenland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - New study reveals the migration route of Atlantic salmon at sea and raises concerns about effects of climate change</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/road-trip-to-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Roadtrip to Discovery with Jim Murray and Robson Green</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-game-wildlife-conservation-trust-fisheries-review-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1625659949988-PZW8TMZP6XZZ79TDGNU1/Frome+river.jpg</image:loc>
      <image:title>News &amp; Initiatives - Game &amp;amp; Wildlife Conservation Trust Fisheries Research in Review</image:title>
      <image:caption>The River Frome</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1625661104261-MBR6K9IPPEL139U4ZFBI/SAMARCHLARGE+SMOLT.png</image:loc>
      <image:title>News &amp; Initiatives - Game &amp;amp; Wildlife Conservation Trust Fisheries Research in Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Game &amp;amp; Wildlife Conservation Trust Fisheries Research in Review</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/scottish-anglers-asked-to-remain-vigilant-as-non-native-pink-salmon-start-to-appear-in-scottish-rivers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1625589429246-5XI91FONCV7RFJGPHNNG/Pink+Salmon+Caught+on+the+River+Tweed+29th+June+%28Tweed+Foundation%29.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Scottish anglers asked to remain vigilant as non-native Pink Salmon start to appear in Scottish rivers</image:title>
      <image:caption>Pink Salmon caught on the River Tweed on 29th June (The Tweed Foundation)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1625589647142-MD49B7VXUGYTOOGTXAU8/Pink+Salmon+caught+on+the+river+Ness.png</image:loc>
      <image:title>News &amp; Initiatives - Scottish anglers asked to remain vigilant as non-native Pink Salmon start to appear in Scottish rivers - Make it stand out</image:title>
      <image:caption>Pink Salmon caught on the River Ness on 30th June (Ness District Salmon Fishery Board)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Scottish anglers asked to remain vigilant as non-native Pink Salmon start to appear in Scottish rivers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/operation-wingspan-shines-a-light-on-fish-poaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-06</lastmod>
    <image:image>
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      <image:title>News &amp; Initiatives - Operation Wingspan Shines a Light on Fish Poaching Thursday 1st July 2021</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Operation Wingspan Shines a Light on Fish Poaching Thursday 1st July 2021</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-in-the-press</loc>
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    <priority>0.5</priority>
    <lastmod>2021-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1623856816074-H6II1BNPJ2AA8ZGY3N8O/5+Salmon+in+river.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance in the Press</image:title>
      <image:caption>© Richard Davies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance in the Press</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/a-donation-for-the-missing-salmon-alliance-from-an-initiative-on-the-river-conon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1623666324975-F2KC2TCOL6JB3KMWCR7J/IMG_9064.jpg</image:loc>
      <image:title>News &amp; Initiatives - £1620 raised for the Missing Salmon Alliance from a raffle to win fishing on the River Conon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1623668819504-NJO3IU7MN0DGHY2N8574/IMG_4841.jpg</image:loc>
      <image:title>News &amp; Initiatives - £1620 raised for the Missing Salmon Alliance from a raffle to win fishing on the River Conon - Make it stand out</image:title>
      <image:caption>John Macaskill</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1623669647054-455NEF1P6F1M4GYRIE10/IMG_4443.JPG</image:loc>
      <image:title>News &amp; Initiatives - £1620 raised for the Missing Salmon Alliance from a raffle to win fishing on the River Conon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - £1620 raised for the Missing Salmon Alliance from a raffle to win fishing on the River Conon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-missing-salmon-alliance-welcome-a-new-member-to-the-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1622021681957-YZSW00Q1HUXZAZ1MNJZ7/Emma1.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcome a new member to the team</image:title>
      <image:caption>Emma Tyldesley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1622021738171-0YEIZGZTVQBXACV82ZRQ/Emma2.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcome a new member to the team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance welcome a new member to the team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/scotlands-salmon-and-sea-trout-statistics-published-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1622028365723-R8ZPRV3MP2EF2DZKG9NE/Salmon_Tweet.jpg</image:loc>
      <image:title>News &amp; Initiatives - Scotland’s salmon and sea trout statistics published today</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Scotland’s salmon and sea trout statistics published today</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/invasive-species-week-and-salmon-fluke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1622024514577-RAOTYK53LISYOL5466MF/Salmon+fluke+treatment.jpg</image:loc>
      <image:title>News &amp; Initiatives - For Invasive Species Week, the MSA highlights Salmon Fluke – A fish parasite listed with top fifteen invasive species that are most likely to invade the UK in the next 10 years</image:title>
      <image:caption>Salmon Fluke Treatment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1622025214492-5MGF573IM3WDV67QIDJN/salmon+fluke+Jannicke+Wiik+Nielsen.jpeg</image:loc>
      <image:title>News &amp; Initiatives - For Invasive Species Week, the MSA highlights Salmon Fluke – A fish parasite listed with top fifteen invasive species that are most likely to invade the UK in the next 10 years - Make it stand out</image:title>
      <image:caption>© Jannicke Wiik Nielsen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - For Invasive Species Week, the MSA highlights Salmon Fluke – A fish parasite listed with top fifteen invasive species that are most likely to invade the UK in the next 10 years</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/invasive-species-week-pink-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1621437829742-LLSJ6EJKFVZNOVOQP8SX/Pink+salmon+-+Nigel+Fell.jpg</image:loc>
      <image:title>News &amp; Initiatives - Pink Salmon Sightings in Scotland: What to do and why it is important to report?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1621438239634-CG5RA80ZBJCZ2INMXRSY/Pink+salmon+tail+shot+-+Dee.JPG</image:loc>
      <image:title>News &amp; Initiatives - Pink Salmon Sightings in Scotland: What to do and why it is important to report? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Pink Salmon Sightings in Scotland: What to do and why it is important to report?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-missing-salmon-alliance-is-the-lead-partner-in-the-proposal-to-bring-salmon-school-to-cop26-as-the-creation-phase-begins-in-wiltshire-this-week</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1621423411638-B43O147ST29YAW422DT4/037_MOG_2018-10-13_Rossano-Salmon-School_Firing+a+salmon.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance is the lead partner in the proposal to bring ‘Salmon School’ to COP26 as the creation phase begins in Wiltshire this week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1621423689871-848O0G6MIVNIPQWF6D5U/114_MOG_2018-10-13_Rossano-Salmon-School_Blue+shirt+making+fish.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance is the lead partner in the proposal to bring ‘Salmon School’ to COP26 as the creation phase begins in Wiltshire this week - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance is the lead partner in the proposal to bring ‘Salmon School’ to COP26 as the creation phase begins in Wiltshire this week</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/a-beat-a-river-and-a-vital-conservation-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620902513889-O063LG9EM83K2MBJGEC8/Smolt+in+the+Avon+0421+MS.JPG</image:loc>
      <image:title>News &amp; Initiatives - A beat, a river and a vital conservation project</image:title>
      <image:caption>Smolt in the Avon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620910099847-1AQCJX8PLAQHKB2NFI00/Brian+Shaw+0421+MS.JPG</image:loc>
      <image:title>News &amp; Initiatives - A beat, a river and a vital conservation project - Make it stand out</image:title>
      <image:caption>Brian Shaw, Spey Fishery Senior Biologist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620910387955-PH5FJ7CERCCV6XJ4QP1G/Robert+Mitchell+Macallan+1+0421+MS.jpg</image:loc>
      <image:title>News &amp; Initiatives - A beat, a river and a vital conservation project - Make it stand out</image:title>
      <image:caption>Robert Mitchell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - A beat, a river and a vital conservation project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/warmer-winters-and-cooler-springs-are-linked-to-lower-numbers-of-juvenile-salmon-research-suggests</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620741139305-G7KQUKO7VURMMECQYHKI/Luke+Scott+and+Jessica+Marsh+electrofishing+on+the+River+Frome+near+Wareham.jpg</image:loc>
      <image:title>News &amp; Initiatives - Warmer winters and cooler springs are linked to lower numbers of juvenile salmon, research suggests</image:title>
      <image:caption>Luke Scott and Dr. Jessica Marsh electrofishing on the River Frome near Wareham</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Warmer winters and cooler springs are linked to lower numbers of juvenile salmon, research suggests</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmon-eyes-may-hide-the-secrets-of-their-survival-and-their-decline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620292367764-SMYVRUCBPVVHEGVDERZ8/893408_10151568512369224_294654020_o.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon eyes may hide the secrets of their survival … and their decline</image:title>
      <image:caption>Dr Anna Sturrock sampling river water to help map salmon movements using natural chemical markers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620292720622-M91CN0BUA6OOWPQJRO38/IMG_20191024_105813.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon eyes may hide the secrets of their survival … and their decline</image:title>
      <image:caption>Pair of eyes extracted from a Chinook salmon carcass in California. The crystalline spherical lens sits in the centre of the 'jelly' mass and grows in layers a bit like a tiny onion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620293006399-RL1N1IUX7ELE5U1XPZJ2/72838531_10157737485944224_3105747828773748736_o.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon eyes may hide the secrets of their survival … and their decline</image:title>
      <image:caption>Dr Anna Sturrock holding the carcass of a Chinook salmon on the Sacramento River in California. The 'eyes and ears' were extracted and analyzed as part of a parallel research project with the University of California, Davis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Salmon eyes may hide the secrets of their survival … and their decline</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-member-atlantic-salmon-trust-invite-you-to-their-upcoming-livestream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620221337978-S5LZLYGQ7XEHBJVVHE27/24MayInvitation-Livestream.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance member, Atlantic Salmon Trust invites you to their upcoming livestream!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1620220681260-DI3N01LKUORZYS6SA161/AST1-1-9.jpg</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance member, Atlantic Salmon Trust invites you to their upcoming livestream!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance member, Atlantic Salmon Trust invites you to their upcoming livestream!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/2019-assessment-finds-57-of-salmon-rivers-in-england-wales-at-risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1618933675170-WJPK0ENS7HAXQJIFJG42/Wye+photo+2.jpg</image:loc>
      <image:title>News &amp; Initiatives - 2019 Assessment Finds 57% of Salmon Rivers in England &amp;amp; Wales at Risk</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - 2019 Assessment Finds 57% of Salmon Rivers in England &amp;amp; Wales at Risk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/the-missing-salmon-alliance-is-excited-to-be-the-lead-partner-in-the-proposal-to-bring-salmon-school-to-cop26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1614939920829-S4014BYZ81PLG4IIVO0C/Screen+Shot+2021-03-04+at+17.39.23.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance is excited to be the lead partner in the proposal to bring “Salmon School” to COP26.</image:title>
      <image:caption>Click the image to read our brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - The Missing Salmon Alliance is excited to be the lead partner in the proposal to bring “Salmon School” to COP26.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/pledge-sought-from-scottish-election-candidates-to-help-save-our-wild-salmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1618386652207-Z9Q65QT4XROU2IF36LF0/FMS+blog+image.jpg</image:loc>
      <image:title>News &amp; Initiatives - Pledge sought from Scottish election candidates to help save our wild salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612972424200-DF8TYDFOVI1Y22OR41N3/TMSA-comp%402x+copy+2.png</image:loc>
      <image:title>News &amp; Initiatives - Pledge sought from Scottish election candidates to help save our wild salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/wild-atlantic-salmon-in-hot-water</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1611314275359-F3SDVZ5EMXSCKGK78OTX/MSA+booklet+image.jpg</image:loc>
      <image:title>News &amp; Initiatives - Wild Atlantic Salmon in Hot Water - Wild Atlantic Salmon in Hot Water</image:title>
      <image:caption>© Gordie Broon Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1611315820263-ISBLEAIQJQUJUDAQQUR4/Screen+Shot+2021-01-14+at+12.08.16.png</image:loc>
      <image:title>News &amp; Initiatives - Wild Atlantic Salmon in Hot Water</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1611315000391-HM98O5Q32U6O2J6ZFIM1/Screen+Shot+2021-01-14+at+12.06.25.png</image:loc>
      <image:title>News &amp; Initiatives - Wild Atlantic Salmon in Hot Water</image:title>
    </image:image>
    <image:image>
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      <image:title>News &amp; Initiatives - Wild Atlantic Salmon in Hot Water</image:title>
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  <url>
    <loc>https://www.missingsalmonalliance.org/news/in-support-of-jack-perks-britains-hidden-fishes-crowdfunding-campaign</loc>
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      <image:title>News &amp; Initiatives - The Atlantic Salmon Trust prepare for 2021’s launch of two ground breaking research projects</image:title>
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      <image:title>News &amp; Initiatives - The Atlantic Salmon Trust prepare for 2021’s launch of two ground breaking research projects</image:title>
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      <image:title>News &amp; Initiatives - The Atlantic Salmon Trust prepare for 2021’s launch of two ground breaking research projects</image:title>
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    <lastmod>2021-03-19</lastmod>
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      <image:title>News &amp; Initiatives - Fish Legal and Angling Trust drag Defra and EA back to High Court</image:title>
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      <image:title>News &amp; Initiatives - Fish Legal and Angling Trust drag Defra and EA back to High Court</image:title>
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      <image:title>News &amp; Initiatives - Fish Legal and Angling Trust drag Defra and EA back to High Court</image:title>
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    <lastmod>2021-03-12</lastmod>
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      <image:title>News &amp; Initiatives - David Profumo will be reading a world exclusive from his forthcoming book ‘The Lightning Thread: Fishological Moments and The Pursuit of Paradise’ on March 18th supporting the Missing Salmon Alliance</image:title>
      <image:caption>David Profumo with a fish from the River Shin</image:caption>
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      <image:title>News &amp; Initiatives - David Profumo will be reading a world exclusive from his forthcoming book ‘The Lightning Thread: Fishological Moments and The Pursuit of Paradise’ on March 18th supporting the Missing Salmon Alliance</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/time-running-out-for-freshwater-fish</loc>
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    <lastmod>2021-03-05</lastmod>
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      <image:title>News &amp; Initiatives - Time Running Out for Freshwater Fish</image:title>
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      <image:title>News &amp; Initiatives - Time Running Out for Freshwater Fish</image:title>
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      <image:title>News &amp; Initiatives - Time Running Out for Freshwater Fish</image:title>
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      <image:title>News &amp; Initiatives - Record turnout at annual meeting of Scotland’s freshwater fisheries biologists</image:title>
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      <image:title>News &amp; Initiatives - Record turnout at annual meeting of Scotland’s freshwater fisheries biologists</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/samarch-newsletter</loc>
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    <lastmod>2021-02-18</lastmod>
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      <image:title>News &amp; Initiatives - The MSA’s work fully endorses the UN’s Sustainable Development Goals</image:title>
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      <image:title>News &amp; Initiatives - The MSA’s work fully endorses the UN’s Sustainable Development Goals</image:title>
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      <image:title>News &amp; Initiatives - The MSA’s work fully endorses the UN’s Sustainable Development Goals</image:title>
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      <image:title>News &amp; Initiatives - The MSA’s work fully endorses the UN’s Sustainable Development Goals</image:title>
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      <image:title>News &amp; Initiatives - The MSA’s work fully endorses the UN’s Sustainable Development Goals</image:title>
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      <image:title>News &amp; Initiatives - The MSA’s work fully endorses the UN’s Sustainable Development Goals</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/charles-rangeley-wilson-reads-from-silver-shoals</loc>
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    <lastmod>2021-02-17</lastmod>
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      <image:title>News &amp; Initiatives - Charles Rangeley-Wilson reads from his book, ‘Silver Shoals’ for Orvis UK’s ‘Fish in the Reads’ in aid of the Missing Salmon Alliance</image:title>
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      <image:title>News &amp; Initiatives - Charles Rangeley-Wilson reads from his book, ‘Silver Shoals’ for Orvis UK’s ‘Fish in the Reads’ in aid of the Missing Salmon Alliance</image:title>
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      <image:title>News &amp; Initiatives - Charles Rangeley-Wilson reads from his book, ‘Silver Shoals’ for Orvis UK’s ‘Fish in the Reads’ in aid of the Missing Salmon Alliance</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-goes-from-strength-to-strength-as-two-new-organisations-join</loc>
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    <lastmod>2021-02-09</lastmod>
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      <image:title>News &amp; Initiatives - Missing Salmon Alliance Goes from Strength to Strength as Two New Organisations Join</image:title>
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      <image:title>News &amp; Initiatives - Missing Salmon Alliance Goes from Strength to Strength as Two New Organisations Join</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/a-good-year-for-young-salmon-gives-hope-on-the-river-frome</loc>
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    <lastmod>2021-01-06</lastmod>
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      <image:title>News &amp; Initiatives - A good year for young salmon gives hope on the River Frome</image:title>
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      <image:title>News &amp; Initiatives - A good year for young salmon gives hope on the River Frome</image:title>
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      <image:title>News &amp; Initiatives - A good year for young salmon gives hope on the River Frome</image:title>
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      <image:title>News &amp; Initiatives - A good year for young salmon gives hope on the River Frome</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/the-likely-suspects-framework-for-atlantic-salmon-workshop-to-develop-a-project-roadmap</loc>
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    <lastmod>2020-12-03</lastmod>
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      <image:title>News &amp; Initiatives - The Likely Suspects Framework for Atlantic salmon: Workshop to develop a project roadmap</image:title>
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      <image:title>News &amp; Initiatives - The Likely Suspects Framework for Atlantic salmon: Workshop to develop a project roadmap</image:title>
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    <loc>https://www.missingsalmonalliance.org/news/request-for-wild-atlantic-salmon-research</loc>
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    <lastmod>2021-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1604565754767-3FOKKZ5ZREMT0O2SRDIQ/1+FC+BoomBoatingForSeaTroutFrome+flipped.jpg</image:loc>
      <image:title>News &amp; Initiatives - A New Request for Information on Wild Atlantic Salmon Research Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170787787-OWUZWDGU48Y00JN04KX4/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - A New Request for Information on Wild Atlantic Salmon Research Projects</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-launch-new-website</loc>
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    <lastmod>2020-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1604252788102-3E1RE778Z5M1WWXH5J7A/pair+salmon+on+redd+and+parr.mp4.00_04_22_19.Still001.jpg</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Launch New Website and Likely Suspects Framework as Flagship Project on World Fish Migration Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170787787-OWUZWDGU48Y00JN04KX4/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Launch New Website and Likely Suspects Framework as Flagship Project on World Fish Migration Day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/missing-salmon-alliance-supports-no-more-hydropower-in-europe-a-manifesto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1604222995157-EUAPS3JEG30PEYO2W2EB/MSA+Hydropower+1.jpg</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Supports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1604223121642-OVNY8ETSCXWYR6V3F169/Atlantic+salmon%2C+Norway%C2%A9+Wild+Wonders+of+Europe++Magnus+Lundgren++WWF+.jpg</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Supports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170787787-OWUZWDGU48Y00JN04KX4/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - Missing Salmon Alliance Supports</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/migratoryfreshwaterfishpopulations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1599736706439-PXCG1O3IRMN7GQIE3D3K/Screen+Shot+2020-09-10+at+12.17.32.png</image:loc>
      <image:title>News &amp; Initiatives - MASSIVE DECLINE IN MIGRATORY FRESHWATER FISH POPULATIONS COULD THREATEN LIVELIHOODS OF MILLIONS, WARNS NEW REPORT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1599737548870-C9Y604A7OAR2U1FWIHDV/Screen+Shot+2020-09-10+at+12.24.41.png</image:loc>
      <image:title>News &amp; Initiatives - MASSIVE DECLINE IN MIGRATORY FRESHWATER FISH POPULATIONS COULD THREATEN LIVELIHOODS OF MILLIONS, WARNS NEW REPORT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170787787-OWUZWDGU48Y00JN04KX4/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - MASSIVE DECLINE IN MIGRATORY FRESHWATER FISH POPULATIONS COULD THREATEN LIVELIHOODS OF MILLIONS, WARNS NEW REPORT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/morayfirthtrackingproject</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588848289084-CX7BH506OH9JOFYOXT6P/AST_MFTPDev3-Y1-Credit+Benjamin+Etridge.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Moray Firth Tracking Project</image:title>
      <image:caption>© Ben Etridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588848549994-LQZXTE25O5S2S6AP7XH8/ASTDEV-CreditBenEtridge2.jpg</image:loc>
      <image:title>News &amp; Initiatives - The Moray Firth Tracking Project</image:title>
      <image:caption>© Ben Etridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170446899-7KZ7GCB5W7FU5F45BUFY/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - The Moray Firth Tracking Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/samarch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1587985989018-A9NKORCKICNT2QU67NLQ/Scanning+a+smolt+to+read+the+tag.JPG</image:loc>
      <image:title>News &amp; Initiatives - What is SAMARCH?</image:title>
      <image:caption>Scanning a smolt to read the tag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1587986200628-875CGCJWBGZD4AMF1O4W/Processing+salmon+smolts%2C+measure+its+length%2C+weight+and+take+scales+to+age+and+sex+them+using+genetics.JPG</image:loc>
      <image:title>News &amp; Initiatives - What is SAMARCH?</image:title>
      <image:caption>Processing a salmon smolt, measuring it’s length, weight, take scales to age and sex them using genetics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170497974-SBQ6OTK56Q6ZYCCZCBMO/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - What is SAMARCH?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/savingourwildsalmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1587717465940-T7GM36PA9XR60POWNGN0/Salmon_Adobe_Stock.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Saving Our Wild Atlantic Salmon</image:title>
      <image:caption>©</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1587717338067-VOQTO7EL3UUQ1RHVNUAH/Salmon_Adobe_Stock.jpeg</image:loc>
      <image:title>News &amp; Initiatives - Saving Our Wild Atlantic Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170539693-P4UOJ2W123IZ42WUXIWQ/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - Saving Our Wild Atlantic Salmon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/salmonpopulationplummetsinriverfrome</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1587709763688-D9T91U4BA429UCW1586Y/Electrofishing+1+all+three+jobs.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon Population Plummets in the River Frome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1587710223395-OR3A1JOCT1LOKQ2VN1UX/33+Salmon_parr.jpg</image:loc>
      <image:title>News &amp; Initiatives - Salmon Population Plummets in the River Frome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600170577200-V022VO7RFSN0X3OPVDCT/MSA+High+Res.png</image:loc>
      <image:title>News &amp; Initiatives - Salmon Population Plummets in the River Frome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/category/Action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/category/News</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/category/Science</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news/tag/LSF</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/atlantic-salmon-trust-msa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612788352284-ZRJWYUHMN6RXQXHQXTHY/atlantic-salmon-trust%402x.png</image:loc>
      <image:title>Members - Atlantic Salmon Trust</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/gwct-8lcgw-jltst</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612788293844-BX132NSLD7XJ279M3L7S/game-wildlife-conservation%402x.png</image:loc>
      <image:title>Members - Game and Wildlife Conservation Trust</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/angling-trust-dp7b8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612788412798-GUTZC6BOLMBM56C4KRHQ/angling-trust%402x.png</image:loc>
      <image:title>Members - Angling Trust</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/fisheries-management-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612788185491-T89CCXWJGXM3HQB7ECJB/Fisheries-management-scotland%402x.png</image:loc>
      <image:title>Members - Fisheries Management Scotland</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/the-rivers-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612788244107-CL2OJZGNFHAGNDA3MODE/The-rivers-trust%402x.png</image:loc>
      <image:title>Members - The Rivers Trust</image:title>
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  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/tk6hy49up8rir0csxpsqjmu08tme0w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/45d62b53-4a42-40d5-9379-b722d8fd47e4/Fish+Legal+Logo.png</image:loc>
      <image:title>Members - Fish Legal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/members/category/Members</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/why-salmon-matter-explained</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/why-salmon-matter-explained/for-the-environment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/why-salmon-matter-explained/for-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/why-salmon-matter-explained/for-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/9b4a5122-70d3-4115-b692-8c9b230919f2/atlantic-salmon-trust%402x.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/2549be16-5105-40ea-85b8-52ad4af7a5f9/game-wildlife-conservation%402x.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/e339f474-fc99-463d-933a-edffaeb0a71e/angling-trust%402x.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/7ecb8c52-96d8-490c-9d20-bf5322805722/Fisheries-management-scotland%402x.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/f55e00b6-737e-4c63-b2b9-f803ef04eb04/FL%2Bfor%2BMSA%2BWebsite%2B%281%29.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/e991f0c9-788b-484b-845f-8ce607b8665f/FL%2Bfor%2BMSA%2BWebsite%2B%282%29.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588858425915-SLKIZ33B9JZO22T88SEK/female+salmon+1.mp4.00_00_09_20.Still001.jpg</image:loc>
      <image:title>About - MSA represents a group of organisations who together care deeply about the future of Wild Atlantic salmon.</image:title>
      <image:caption>The MSA brings together leading salmon conservation organisations across the UK - the Atlantic Salmon Trust, Game &amp; Wildlife Conservation Trust, Fisheries Management Scotland, The Rivers Trust, the Angling Trust , and Fish Legal - to fight to reverse the devastating collapse in wild Atlantic salmon around the UK. By combining expertise, coordinating activities and advocating effective management solutions we can help wild Atlantic salmon survive and thrive in our rivers and seas for the next generation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1599493509525-ADF669M522OSZ7X7WD1Y/Scanning+a+smolt+to+read+the+tag.JPG</image:loc>
      <image:title>About - Collaborating with International Organisations</image:title>
      <image:caption>The MSA are committed to collaboration and communication. The MSA Likely Suspects Framework initiative has gained support from  North Atlantic Salmon Organisation (NASCO), members of the the ICES Working Group North Atlantic Salmon (WGNAS) and has been adopted by the Atlantic Salmon Trust as a signature project for the International Year of the Salmon (IYS) . We work closely with colleagues from many international organisations in the Atlantic and Pacific basins to develop complimentary approaches to our actions to help wild Atlantic salmon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1613580061558-D76O15HXSX0BRMJ1HIRX/E_SDG_logo_without_UN_emblem_Square_WEB.png.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1613579345594-MAJZQBPL3FH20XDO56HW/E_SDG_action_card_square_14.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1613579391471-Z9JT03I6DFYBS4F8H0LH/E_SDG_action_card_square_15.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-17</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/take-action</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/website-terms</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/action-on-the-ground</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Action on the ground - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Action on the ground - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/news-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-02</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/lsf-further-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1591026567257-0GZKU0559G18B7WXNQ31/Screen+Shot+2020-06-01+at+16.37.08.png</image:loc>
      <image:title>LSF Further Research</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1600172270125-C6I9DN5ILXEOPBNPMO52/Screen+Shot+2020-09-15+at+13.16.56.png</image:loc>
      <image:title>LSF Further Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/lsf-mobilising-knowledge-sources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1631113575350-13EF29GQLDLAG7MBD3SS/LSFDataResourcesFlow_NEW.jpg</image:loc>
      <image:title>Mobilising Knowledge Sources</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1631113635753-DJWX2YVYU0BPRA1K8TBP/DataFlow.jpg</image:loc>
      <image:title>Mobilising Knowledge Sources</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588846983710-0EQO8CJSXS6K8DINWWF4/MSA+Section3_FAIR_data_principles_LoRes+copy.jpg</image:loc>
      <image:title>Mobilising Knowledge Sources</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588842148868-D1JELB2VI9EUS9VQE8P1/Section3_WoRMS_logo_neg_blue.jpg</image:loc>
      <image:title>Mobilising Knowledge Sources</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588842178023-54CLX9ETG38QRMD1174Z/Section3_.jpg</image:loc>
      <image:title>Mobilising Knowledge Sources</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588842285788-JGTGVHXCSNEXAKLEHWX3/Section3_.png</image:loc>
      <image:title>Mobilising Knowledge Sources - This is the title</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1588842313574-PFOI9C1BM10LRUXFO4D1/Section3_DublinCoreWide.jpg</image:loc>
      <image:title>Mobilising Knowledge Sources</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/west-coast-tracking-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/fa876174-c349-485f-881c-b0149897e45b/Updated+2021+map+for+website.png</image:loc>
      <image:title>West Coast Tracking Project - Tracking and protecting our wild salmon</image:title>
      <image:caption>The Missing Salmon Alliance is proud to support Atlantic Salmon Trust’s The West Coast Tracking Project, which is a unique study that will advance our understanding of the marine migratory distribution of wild Atlantic salmon across the West Coast of Scotland.   Right now, there is little exact information about our smolts’ swimming behaviour and what happens to young salmon as they journey around our coasts. This presents a number of problems when trying to safeguard this important species. If we do not have detailed knowledge about their migration routes, for example, we cannot make informed decisions to minimise the impact of the dangers they face.  This ambitious work will add to the industries knowledge, tracking wild Atlantic salmon over a three-year period to better understand their migration routes and, ultimately, to provide information on how best to look after them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/6e2bcac0-ff8e-4259-a5a2-78a7465b70f7/Screenshot+2022-01-21+145419.png</image:loc>
      <image:title>West Coast Tracking Project - The West Coast of Scotland</image:title>
      <image:caption>This insightful project covers a huge geographical area, covering the south of Scotland with Dumfries and Galloway, right up to the North of Scotland and the Outer Hebrides. To carry out this study within the extensive area is a huge undertaking – especially in combination of working through a global pandemic – and all being subject to the extremes of Scottish weather.   Working Together to Save Salmon  MSA Members, Atlantic Salmon Trust and Fisheries Management Scotland, together with Marine Scotland Science are working to improve our knowledge, with the ultimate aim of supporting wild fish populations. The project is governed by a steering group compromising the three partner organisations – ensuring an independent and scientific approach. The planning, design and deployment of equipment for this project is directed, entirely, by the three project partners.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/908da831-67ad-4499-8c90-41918e3e2c61/AST_Lochy_1608.jpg</image:loc>
      <image:title>West Coast Tracking Project - Other Major Initiatives Taking Place</image:title>
      <image:caption>The West Coast Tracking Project will not happen in isolation. There are other major initiatives currently taking place across the UK, such as SeaMonitor and COMPASS, as well as others run by Marine Scotland, NatureScot and the Zoological Society of London. Crucially, the tags and receivers across these projects are all compatible with one another. This means salmon will be detected on all of the arrays, which will lead to a far greater understanding of how these fish are moving out to sea.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/7677e372-a610-447c-bf49-dd0b1f6a2342/Screenshot+2022-01-21+145447.png</image:loc>
      <image:title>West Coast Tracking Project - Modelling Smolt Migration</image:title>
      <image:caption>The migration of smolts depends on a number of factors, including their swimming behaviour and the ocean currents. These can be combined with scientific models, such as Marine Scotland’s Smolt Migration Model, to make predictions of where the fish go under different conditions. The West Coast Tracking Project is being used to support and strengthen Marine Scotland’s Smolt Migration Model by providing additional information on smolts distribution at sea and finding out more about their likely swimming behaviour.   Together with studies of local movements of smolts through specific sea lochs, this information will ensure that a good understanding of the distributions of salmon smolts is included as part of the marine planning process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1641490361191-ZW4F1XFXL0IPMYWU08QL/AST.png</image:loc>
      <image:title>West Coast Tracking Project - The West Coast Tracking Project: So Far</image:title>
      <image:caption>Earlier this Spring, 24 in-river receivers and 228 marine receivers were deployed from the northwest coast of Scotland, around the Western Isles, all the way down to Dumfries and Galloway. This momentous task could not have happened without the wealth of help &amp; support from our incredible project partners, Boards &amp; Trusts and the determined individuals who dedicated their time to make this project happen.   The in-river receivers were recovered from AST’s project rivers in early summer (June/July), once the smolt run had ended.   The marine receivers were retrieved in August/September, when the AST team returned to sea to collect these canisters of information. The recovery of receivers isn’t a simple task and very much depends on tides, weather and sea conditions.  Atlantic Salmon Trust’s scientific colleagues at the University of Glasgow have started the process of downloading the information they hold and analysing the findings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/samarch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1611579111729-74XFT02XKDBBTMMK4JH0/image-asset.png</image:loc>
      <image:title>SAMARCH</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1611579167434-1JOUPAROE9F4H71N5CSG/SAMARCHLOGO1.png</image:loc>
      <image:title>SAMARCH</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612263213697-1DS8ZJR1PNYZ3IKK3OD0/Kelt+Fishing+Tamar+2.jpg</image:loc>
      <image:title>SAMARCH - Why do we need this work?</image:title>
      <image:caption>SAMARCH is working on five rivers flowing into the English Channel, which is one of the most heavily developed and commercially fished areas of our oceans targeting, bass, mackerel, herring, and mullet especially with gill nets. Each day hundreds of thousands of meters of nets are laid which if set in the wrong place and at the wrong time of year risk catching and killing salmon and sea trout. The Channel’s waters are used as a migration route for juvenile and adult salmon to the 80 or so rivers there. It is also a key habitat for sea trout to feed and grow before returning to their rivers to feed. To better protect these fish, we need to gather evidence of ho0w they use the channel’s waters, its estuaries and when.</image:caption>
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      <image:title>SAMARCH - SAMARCH Tracking Work</image:title>
      <image:caption>Salmon and sea trout smolts SAMARCH has tracked 860 salmon and sea trout smolts through four estuaries, the Frome and Tamar in the South of England and the Bresle and Scorff in Northern France. This is to estimate their mortality rates through the lower river and estuarine phase of their migration. Smolts are captured for tagging using a fish trap as they migrate downstream</image:caption>
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      <image:title>SAMARCH</image:title>
      <image:caption>A large Frome sea trout smolt caught for tagging in March 2018</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612257263908-E6VY60R6TMC50ZVQ49OP/The+project+will+use+the+very+small+Vemco+v5+Acosutic+tags+in+smolts.png</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>The small tags we use</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1611580405819-SQQSLGSOZR1AMI0AW8RQ/Samarchgraph.png</image:loc>
      <image:title>SAMARCH - Preliminary Results</image:title>
      <image:caption>The graphs show the average (2018 &amp; 2019) number smolts detected from the lower river release site and the mouth of the estuary. As you can see there was some variation between rivers with the Tamar smolts performing the best but Frome smolts the worse.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612258028749-6CKL1XXHAOK9XK35URJI/DSC_0232_2.JPG</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>The GWCT SAMARCH team deploying and testing acoustic tag receivers in the Tamar Estuary.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612267043529-EREY3C72KUFNVM05O41Z/celine+tamar+trap.jpg</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>Dr Celine Artero who leads this work for GWCT, on the EA fish trap at Gunnislake on the Lower Tamar with one of her recaptured sea trout.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612258330977-WOYDOTL4VPXYFZP10WOL/DSC_0132.jpg</image:loc>
      <image:title>SAMARCH</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612266363329-TU69F2A961LBSQARHSW5/Kelt+Fishing+Tamar+2.jpg</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>GWCT electric fishing from a boat on a flooded River Tamar in November 2019 to catch sea trout kelts for tagging.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612266798052-W3XDLTSAZLKJ9BSVFGCV/DST+sea+trout+tag.JPG</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>The DST tag is surrounded by a bright orange float labelled with contact details. If the fish dies at sea, the tag will float to the surface and can wash onto beaches. We have had a number of tags returned from beach walkers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612266405819-DPZTW521E27PQ6E5446Q/Kelt+Fishing+Tamar.jpg</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>A Frome sea trout kelt in January 2020 to be tagged with a Data Storage Tag (DST) and acoustic tag.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612269878816-8GBO9D1DDEAXQ45EUZTH/samarchgraph2.png</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>Swimming and diving behaviour of a sea trout at sea - we are finding that sea trout spend much of their time at depth, particularly during the day and can dive to 50m.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612269920946-FXFXNH3QJ723SCGQQ50S/samarchgraph3.png</image:loc>
      <image:title>SAMARCH</image:title>
      <image:caption>Estimated locations of a Tamar sea trout at sea</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612281472486-1HV37UH3ATABGF8IGMSY/samarchseatrout.png</image:loc>
      <image:title>SAMARCH - Commercial fishing bylaws and salmon and salmon and sea trout conservation</image:title>
      <image:caption>Coastal commercial fishing bylaws to six nautical miles in England are implemented by the 10 regional Inshore Fisheries Conservation Authorities (IFCA’s). Currently to protect salmon and sea trout from capture in gill nets, the top of the net (Headline) must be set at least five meters below the surface and there are no netting areas, mainly in and near estuaries. It was assumed that sea trout spend their time at sea primarily near the surface. Our results show that some sea trout spent much of their time below 10m and in areas where gill netting is permitted. Once finalised SAMARCH partners will be discussing these results with the IFCA’s.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612881521132-S0F7RMRY76PLZ9FLFEJ7/RiverFrome.png</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1612881544989-6B32C5B1GPTKW1PS01MZ/RiverFrome1.png</image:loc>
      <image:title>New Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/moray-firth-tracking-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/e7aa018e-ac5e-4302-80ec-d3d420102b92/Screenshot+2022-01-21+144644.png</image:loc>
      <image:title>The Moray Firth Tracking Project - The Moray Firth Tracking Project</image:title>
      <image:caption>The Moray Firth Tracking Project is a key element of the Missing Salmon Alliance’s work, providing valuable information to help understand smolt migration routes, and to identify the threats they face on their journey to sea. When launched in Spring 2019, the Moray Firth Tracking Project was the largest, most ambitious acoustic tracking project to ever be undertaken in Europe. Taking place in the Moray Firth – the route taken by 20% of all salmon that leave the UK – this ground-breaking project will last 3 years and will aim to: Recognise the migration pathways of this iconic species. Identify the “Likely Suspects” contributing to their decline. Understand how to improve their chances of returning safely to our rivers, both in the Moray Firth and beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/03c3dc47-1b98-4a89-b62e-6565b75ea50b/Screenshot+2022-01-21+144758.png</image:loc>
      <image:title>The Moray Firth Tracking Project - The Moray Firth Tracking Project Timeline</image:title>
      <image:caption>Year 1 – 2019: Evidence was gathered across the region and in the coastal zone. This information provides an understanding of the migration patterns of our young salmon smolts as they head out to sea. Year 2 – 2021: Year 1 results showed that 50% of our smolts went missing in action. We will be focusing our attention in this environment to understand why this happened and, more importantly, what can be done to better protect them. Year 3 – 2022: Information gathered from years 1 &amp; 2 will help us in working with policy makers to trial management techniques in areas identified from the research. From here we can then inform and establish evidence-based management practices to make a difference. Novel Technology: Using acoustic telemetry technology, the Atlantic Salmon Trust will be able to track the smolts’ journey to sea and identify at what specifics points in their journey are they going missing. From this information, plans can be devised using a number of approaches and new techniques to understand why this is happening. Where does this information go? The findings from the Moray Firth Tracking Project all feed into a cutting-edge and evidence-based tool: The Likely Suspects Framework. By providing evidence-based research, this information can help inform river managers and policy-makers on how to better protect this iconic species and contribute to creating a future where our salmon can thrive.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/likely-suspects-framework-technical-steering-group</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1614873788476-P6OHGN0KU61GK45UPZJ6/Highlands+Summer+2016-31.jpg</image:loc>
      <image:title>Likely Suspects Framework Technical Steering Group - The core members of the MSA Technical Steering Group</image:title>
      <image:caption>Independent chairman – Walter Crozier MSA Principal Investigator – Colin Bull Ramus Lauridsen (Game and Wildlife Conservation Trust) Hannah Rudd (The Angling Trust) Alan Wells (Fisheries Management Scotland) Ken Whelan (Atlantic Salmon Trust) tbc (The Rivers Trust)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1614874064800-EFZ39DTSR0WCYCEDOEL1/Isle+of+Skye+Winter-16.jpg</image:loc>
      <image:title>Likely Suspects Framework Technical Steering Group - Invited members of the External Advisory Group</image:title>
      <image:caption>Brian Wells – NOAA Southwest Fisheries Science Centre (USA) Glenn Nolan – Marine Institute, (Ireland) Scott Akenhead – University of British Columbia/ Strait of Georgia Data Centre (Canada) Jim Irvine – Pacific Biological Station, DFO (Canada) Vidar Wennevik – Institute of Marine Research (Norway) Nora Hanson – Marine Scotland Science (Scotland) Andy Moore – Centre for Environment Fisheries Agriculture Science (England and Wales) Elvira de Eyto – Marine Institute, (Ireland) Atso Romakkaniemi – Finnish Game and Natural Resources Institute (Finland) Dennis Ensing, Agri-Food and Biosciences Institute, (Northern Ireland) Simon Toms, Environment Agency (England and Wales)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/cop-26-application</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1614879596706-CF4TMN9U054C92E6WQHC/Screen+Shot+2021-03-04+at+17.39.23.png</image:loc>
      <image:title>COP 26 Application</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/knowledge-variable-classes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
  </url>
  <url>
    <loc>https://www.missingsalmonalliance.org/salmon-school-at-cop26</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1635509470156-C8YIWZL4W78V6ETFE4TH/The_Salmon_School_896.jpg</image:loc>
      <image:title>Salmon School at COP26 - The Inspiration</image:title>
      <image:caption>Wild salmon have occupied earth’s rivers and oceans for millions of years. For countless generations they have sustained human communities and cultures around the world. However, climate change and unsustainable development now threaten the very existence of these resilient species and the massive benefits they provide to people and ecosystems. Salmon School highlights the messages of danger and hope symbolized by these majestic species. Its reflective properties compel delegates to contemplate the damage humans have done—and are still doing—to the earth. At the same time, it inspires them to make decisions that will change human behaviour and restore the earth to a safe habitat for all species, including salmon. Photo Credit (Right) Ben Etridge Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1632159606457-3SDD7L4ZS9FKINST5OH3/NPL_1411404.jpg</image:loc>
      <image:title>Salmon School at COP26 - The Hope</image:title>
      <image:caption>A better future is possible. It’s unfolding today, just outside the walls of the United Nations Climate Summit (COP26) in Glasgow. For over 100 years industrial pollution drove salmon out of the River Clyde. But local community organizations, working with business and government, cleaned up the river. And wild salmon have returned.  It’s a story being played out by dozens of communities and organizations working to restore wild salmon across the world. By using salmon as a vehicle for change, we can save all species. Including ourselves.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9554e093a1fa634582bfa3/1635509411850-2S657M39N20FKTWND1I8/The_Salmon_School_1368.jpg</image:loc>
      <image:title>Salmon School at COP26 - A Global Stage</image:title>
      <image:caption>The call to contribute to the Salmon School was answered by artists from around the world. Everyone of these artists can see the salmon crisis in their own backyard - The River Clyde in Glasgow where COP26 is being held, The Skagit (United States), the Ishikawa (Japan), the Carrick-a-Rede (Ireland) and countless other rivers around the world. It’s the same everywhere - the loss of salmon and their habitat of cold, clean water. These artists are creating and collaborating to inspire all of us to work together and fix the salmon and their waters. The artists have taken the global stage for a global problem. Photo Credit (Right) Ben Etridge Photography</image:caption>
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      <image:title>Salmon School at COP26 - Community Science</image:title>
      <image:caption>This is not just an art installation, it’s a living, breathing idea, backed by citizen science. Organisations from around the world have come together to sponsor this project through education, advocacy and science. Working with The Missing Salmon Alliance and a global collective of salmon conservation organisations, The Clyde River Foundation, Missing Salmon Alliance and Salmon School has developed and launched a youth-based citizen science project on the River Clyde in collaboration with the Smithsonian Institution, Washington DC. Pupils will be learning about the lifecycle of salmon and collecting eDNA samples. The project runs until the end of September to allow the results to be compiled ahead of COP26. The Clyde, and the return of the salmon, stand testament to what can be done. How, given the political will, we can listen to the warnings from science, most clearly set out in the IPCC Report, and change direction.</image:caption>
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      <image:title>Salmon School at COP26 - Joseph Rossano</image:title>
      <image:caption>“I started this project because I had watched how things in nature had gone away during my lifetime and I wanted to do something about it using the talents I have as a visual artist and the network of friends and like-minded thinkers that I had developed throughout my life. As wild salmon are threatened, so are we. It is a humbling experience to see SCHOOL featured in such a significant global setting, but the movement to save Atlantic and Pacific salmon is so much bigger than any single sculpture or event. SCHOOL is inspired by the plight of wild salmon and steelhead of the Upper Skagit River. It’s inspired by the cleanup and restoration of the River Clyde in Glasgow, where salmon have returned. And it’s inspired by similar people and communities everywhere who are facing climate change through the lens of salmon.”</image:caption>
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