Wild Atlantic salmon are a ‘keystone’ species - they are critical to the overall structure and functioning of an ecosystem. With their incredible lifecycle - starting in freshwater, migrating out to the ocean to reach adulthood, and then returning to their home rivers to spawn - their bodies are a unique transportation vessel for marine-derived nutrients delivered far up into our freshwater catchments.

From the earliest days of human civilization, the ‘King of Fish’ has been revered. Wild Atlantic salmon are deeply intertwined with communities across the North Atlantic. Our shared natural and cultural heritage has been interwoven with the species for centuries. Today, jobs, businesses and communities along salmon rivers depend on wild Atlantic salmon and often lie at the heart of efforts to restore the species.

The future of wild Atlantic salmon need not be one of decline. Though the challenge to halt and reverse this is great, wild Atlantic salmon can have a thriving future if we choose to give it to them now. The Missing Salmon Alliance is determined to achieve a future where wild Atlantic salmon thrive once again, sustaining ecosystems, communities and continuing to play a vital role in our own human story.